Jenny Yu, Writer & Reporter

Putting the power of data in customers’ hands

January 23, 2026 at 6:00 a.m.

By Jenny Yu. At the 2025 PSP Deck Expo, Builder Prime leaders shared how AI, automation and integrated systems are reshaping contractor operations. The International Pool Spa Patio + Deck Expo brought steady traffic and strong engagement for Builder Prime as the company showcased its all-in-one business management platform ...

Celebrating 100 years at the GCSAA Conference and Trade Show

January 22, 2026 at 12:00 p.m.

By Jenny Yu. Education, networking and innovation take center stage at the golf industry’s premier annual event. The GCSAA Conference and Trade Show 2026 is set to bring golf course management professionals together February 2–5 at the Orange County Convention Center in Orlando, Florida. Hosted by the Golf Course ...

Helping Latino businesses scale to greater heights

January 21, 2026 at 3:00 a.m.

By Jenny Yu. NAHICA focuses on closing the business knowledge gap for Hispanic contractors. The National Hispanic Contactors Association (NAHICA) is working to close a long-standing gap in the construction industry by helping Latino contractors strengthen the business side of their operations. In this Roofing Road Trips® episode, RoofersCoffeeShop® ...

The go-to brands for all things outdoors

January 20, 2026 at 6:00 a.m.

By Jenny Yu. Heritage and Noble Tile leaders discuss product innovation, strategic growth and family-oriented culture. At the 2025 International Pool Spa Patio and Decking Expo in Las Vegas, Karol Weyman sat down with Dan Shevitski, territory manager for Heritage Pool Supply in Mohave County, and Shane Fry, director ...

Replacing roofs and touching hearts

January 19, 2026 at 6:00 a.m.

By Jenny Yu. One Idaho veteran received an unexpected gift this holiday season. Since its founding in 2014, Roof Rescue in Idaho Falls, Idaho, has prioritized giving back to the local communities it serves through Operation Roof Rescue. For every 100 roof replacements they complete in each of their ...

The art of metal roofing

January 18, 2026 at 6:00 p.m.

By Jenny Yu. Through custom fabrication and close collaboration with architects, Viotell Metal Concepts is redefining the role of metal in modern building design. For Viotell Metal Concepts, metal isn’t just a building material. It’s an art form. The company’s approach bridges functionality and design, transforming roofing into architectural ...

Limited time only: New Tech SSQ3 MultiPro and Schechtl MAX-F Folder bundle

January 17, 2026 at 9:00 a.m.

By Jenny Yu. Enjoy free installation and purchase discounts with MetalForming’s latest equipment bundle offering. MetalForming continues to help roofing fabricators modernize their shops with a new bundled equipment offering designed to boost productivity and expand in-house capabilities. By pairing the New Tech SSQ3™ MultiPro Roof Panel Machine with ...

How mentorship fuels the lifeblood of the industry

January 17, 2026 at 3:00 a.m.

By Jenny Yu. This mentorship pair exemplifies how successful relationships can help shape the future of roofing. Ask any successful professional in the industry and they will likely be able to tell you about a mentor who has guided them along their career path. In today’s labor shortage, education ...

Explore elite rollforming at IRE 2026

January 16, 2026 at 12:00 p.m.

By Jenny Yu. MetalForming will showcase their newest metal roofing innovations as well as their trusted classics. MetalForming LLC (MF) is preparing to showcase its latest advancements in sheet metal fabrication equipment at the International Roofing Expo (IRE) 2026, reinforcing its role as a trusted partner for roofing and metal ...

New roofs for the holidays

January 16, 2026 at 6:00 a.m.

By Jenny Yu. Enjoy these heartwarming stories of roofing companies giving back to veterans in their communities. It’s truly been a season of giving in the roofing world over the last few months. From Michigan and Montana to Massachusetts and New York, these four roofing companies selflessly spent ...