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Jenny Yu, Writer & Reporter
How partnership informs performance
By Jenny Yu. Attendees of the 2026 IIBEC Convention gained insights, education and networking opportunities. On March 12-15, 2026, the 2026 IIBEC International Convention and Trade Show delivered on its promise to bring together roofing and building enclosure professionals for education, collaboration and innovation. In an episode of Roofing ...
Making life easier for trade pros
By Jenny Yu. The new partnership between The Malco Group and Veto Pro Pac helps contractors work more efficiently with connected, trade-focused solutions. The recent addition of Veto Pro Pac to The Malco Group is reshaping how contractors approach efficiency, organization and jobsite performance. In a recent MetalTalk™ webinar ...
Why training is the key to success in metal roofing
By Jenny Yu. Certification and education are becoming essential as metal roofing demand accelerates. As demand for metal roofing continues to rise, contractors are increasingly looking for ways to enter or expand in the segment. In a recent Roofing Road Trips® episode, Heidi J. Ellsworth spoke with Ray Kimble, ...
From reactive to proactive: Rethinking hiring in roofing
By Jenny Yu. Hi-Peak Staffing Solutions helps roofing companies develop a strategic approach to workforce planning. In a recent Roofing Road Trips® episode, host Megan Ellsworth spoke with Kristin Case, managing partner at Hi-Peak Staffing Solutions, shared insights into why hiring challenges persist and how contractors can take a ...
New synthetic underlayment offers improved efficiency and safety
By Jenny Yu. APOC’s Tuff-Grip™ system is designed for improved traction, faster installation and enhanced durability. As roofing systems continue to evolve, underlayment remains a critical component in ensuring long-term performance and protection. In this episode of Roofing Road Trips®, Karen Edwards met with members of the APOC team to ...
Preparing for sale: Building a roofing business buyers want
By Jenny Yu. A panel of experts outline the key steps to building a scalable, high-value roofing business. As mergers and acquisitions activity continues to accelerate across the roofing industry, contractors are facing a critical question: how do you prepare a business for sale? In a recent Coffee Conversations® ...
Top April articles: Donations, thatching, accessories and more
By Emma Peterson. Check out the top articles on AskARoofer from April 2026! At the end of each month, the AskARoofer™ (AAR) team looks back at the articles we published that month to see what our readers were most interested in! This month, our top-read list featured stories of giving ...
Top April articles: International partnerships and stories of giving back
By Emma Peterson. April showers bring...a lot of interesting articles to The Coffee Shops™! As we leave the month of April behind and look towards May’s summer sunshine and peak construction season, we wanted to take a moment to look back at all the articles we published in the ...
Roofing sales automation drives measurable growth for Conrad Roofing
By Jenny Yu. By partnering with Webrunner Media, Conrad Roofing significantly improved response times, appointment set rates and revenue with a centralized automation platform. Roofing contractors looking to improve sales processes and lead conversion should take note of the results detailed in “From 38% to 95% Appointment Set ...
Veterano sorprendido con un techo nuevo gratis
Por Jenny Yu, traducido por Alberto Torres. Una familia de Montana ganó un concurso organizado por su compañía local de techado, recibiendo el tan necesario regalo de un techo nuevo. Cuando Cheryl y Marty Ash, de Billings, Montana, recibieron una visita sorpresa de YellowBall Roofing and Solar, pensaron que simplemente ...
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