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Jenny Yu, Writer & Reporter
P23 Retreat: Solace for grieving parents
By Jenny Yu. The owner of a roofing contracting business creates space for parents to grieve with nonprofit P23 Retreat. In 2006, Cindy and Scott Shufflebarger endured a tragedy no parent ever should have experienced. Their daughter Ashlynn was born with trisomy 18, a chromosomal abnormality that altered brain ...
Explore the latest in roofing innovation with SikaShield®
By Jenny Yu. A trusted brand takes roofing and waterproofing to new heights. For over 60 years, Sika Roofing & Waterproofing has worked tirelessly to produce the industry’s longest lasting PVC roofing and waterproofing membrane across the globe. From manufacturing fire and hail resistant products to producing complete roofing ...
Serious about sustainability: 5 ways AWIP’s insulated metal panels offer a planet-conscious solution
By Jenny Yu. Learn about AWIP’s mission to make products that accelerate a zero-emissions future. Increasingly, contractors and building owners want high-performance roofing systems with enhanced energy efficiency. Many suppliers and manufacturing companies try to meet this demand, but not all of them assume this mission as part of ...
Supercharge your customer loyalty: Turning satisfied customers into raving fans
By Jenny Yu. Learn about how implementing a referral rewards program can transform your marketing strategy. While there are so many new digital tools in the marketing sphere, one strategy remains timeless: word of mouth referrals. In a recent episode of Roofing Road Trips®, Megan Ellsworth sat down with ...
Diversifying into HVAC/R
By Jenny Yu. Learn how to add HVAC/R to your list of services to grow your business. Every trade needs more skilled labor. In this MetalTalk™ episode, Heidi J. Ellsworth sat down with Greg Guse of Malco Tools to discuss the basics of HVAC/R systems in the building envelope ...
La guía de The Coffee Shops™ para el WRE 2025
Por Jenny Yu, traducido por Jessica Bravo. Con tanto por hacer en la Western Roofing Expo de este año, hemos preparado una lista de algunas sesiones, presentadores y eventos en español que nos entusiasman. La Western Roofing Expo (WRE) anual en Las Vegas está casi aquí. Con 28 seminarios ...
73rd IFD Awards and Congress in Bratislava
By Jenny Yu. Learn about this year’s host city and keynote speakers. The International Federation of the Roofing Trade (IFD) is holding its 73rd IFD Awards and Congress in Bratislava, Slovakia, from Oct. 22 to Oct. 23, 2025. The IFD is the world’s leading advocacy group for the ...
Prepare to putt for a purpose: Swing FORE Recovery 2025 is almost here
By Jenny Yu. Register for this charity golf tournament to support roofers battling addiction. In 2024, the National Library of Medicine conducted a research study on the roofing industry and found that “roofers’ suicides are linked to a high occupational injury rate. Substance abuse is a way of ...
The Coffee Shops™ guide to WRE 2025
By Jenny Yu. With so much to do at this year’s Western Roofing Expo, we curated a list of some sessions, speakers and En Español events we’re especially excited for. The annual Western Roofing Expo (WRE) in Vegas is almost here. With 28 educational seminars, a two-day trade show ...
Vegas, baby! 6 events you can’t miss at the WRE 2025
By Jenny Yu. Don’t miss these exciting events at the Western Roofing Expo (WRE) this September. The Western States Roofing Contractors Association (WSRCA) is hosting their annual expo September 28-30, 2025, in Vegas. Since 1974, WSRCA has served the western roofing and waterproofing industries with the knowledge and tools ...
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