Jesse Sanchez, Writer
Bringing installation-ready accessories to FRSA
By Jesse Sanchez. Regional Sales Manager Blake Reed shares how FlashCo products help contractors save time while supporting code-compliant roofing installations. At the Florida Roofing and Sheet Metal Contractors Association (FRSA) show, FlashCo Regional Sales Manager Blake Reed joined Megan Ellsworth on The Coffee Shops™ Sound Stage, sponsored by TAMKO®, ...
The science behind stronger outdoor bonds
By Jesse Sanchez. Understanding green strength, weather resistance and application needs can help contractors reduce adhesive-related failures on outdoor projects. Outdoor installations put adhesive performance to the test. NORDOT Adhesives develops solutions for applications such as synthetic turf, aquatic installations, landscaping projects and other recreational uses that can face heat, ...
Top August articles: Innovative products, wildfire resistance, customer service and cool roofing
By Emma Peterson. Take a look at the articles that resonated most with AAR readers this August. Our editorial team here at The Coffee Shops® has been especially busy providing articles that help bridge the gap between home and building owners and the roofing world. In August 2026 ...
Cómo elegir la cubierta adecuada para un techo de baja pendiente
Por Jesse Sanchez, traducido por Alberto Torres. Los sistemas de techado multicapa (BUR), las membranas de asfalto modificado, las membranas monocapa y los sistemas de recubrimiento líquido ofrecen ventajas distintas para los proyectos de techos de baja pendiente. Comprender cómo funciona cada componente en conjunto es fundamental para seleccionar el ...
Roofing performance rises to the occasion
By Jesse Sanchez. Bring It On Roofing installed a high-performance roofing system designed to stand up to demanding weather conditions. The rugged landscape surrounding Devil’s Tower National Monument in Wyoming calls for building materials capable of handling demanding weather conditions. When the Diamond Bar needed a new roof, Bring It ...
Make sustainability part of the sales conversation
By Jesse Sanchez. Contractors can strengthen conversations about smog-reducing roofing systems by connecting sustainability to the priorities that matter most to customers. Sustainability continues to be a cornerstone of the roofing conversation as homeowners and building owners ask different questions about the products they choose. For contractors, solutions from 3M ...
Build a stronger path to your roofing business exit
By Jesse Sanchez. The Elite Exit Blueprint™ outlines the stages roofing business owners can use to prepare for a sale, navigate the transaction and plan for a successful transition. Selling a roofing business is not a single event. It is a process that can begin months or even years before ...
Advancing roofing resiliency through industry service
By Jesse Sanchez. Atlas Roofing leader discusses her recognition from the Florida Roofing and Sheet Metal Association and the industry’s growing focus on resilient roof assemblies. At the Florida Roofing and Sheet Metal Association (FRSA) convention, Heidi J. Ellsworth welcomed Stephanie Daniels of Atlas Roofing to the sound stage to ...
Building long-term roofing relationships
By Jesse Sanchez. How a responsive repair and maintenance department can strengthen customer trust and create future opportunities. On this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Tracey Donels of Service First Solutions about the role service plays in a roofing contractor’s growth. Drawing on nearly 20 ...
Mobile showcase brings rooftop attachment solutions directly to the industry
By Jesse Sanchez. This traveling display is helping roofing professionals explore practical ways to secure equipment, safety systems and other components to rooftops. During this live episode of Roofing Road Trips®, host Heidi J. Ellsworth joined Anchor Products founder Joel Stanley in Grapevine, Texas, for a tour of the company’s ...
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