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Jesse Sanchez, Writer
AI adoption among the trades
By Jesse Sanchez. With the continuous rise of artificial intelligence, contractors understand the benefit and see promise, but some struggle defining clear paths toward practical, profitable integrations. According to a ServiceTitan report conducted by Thrive Analytics, contractors across multiple trades recognize artificial intelligence (AI) is approaching daily operations but remain ...
When the heat became a place to return to
By Jesse Sanchez. The moment people stopped rushing forward and began turning inward to personal health, something important entered the room. During the long, uncertain months of the pandemic, that stillness crept into American homes, bringing with it a deeper question: How do we take care of ourselves when the ...
Top February articles: Business strategy, industry advocacy and more.
By Emma Peterson. Your quick guide to this month’s biggest conversations across The Coffee Shops™. While February is the shortest month, that didn’t stop it from being busy here at The Coffee Shops™! Between the 10 different trade shows our team attended and the over 350 articles posted across our ...
How roofing-specific software supports a profitable service lifecycle
By Jesse Sanchez. Learn how contractors use structured workflows to turn service and maintenance into a consistent profit center. Service and maintenance have evolved from reactive responses into strategic drivers of long-term profitability. However, contractors say that shift only works when the systems behind it reflect how roofing actually operates. ...
Turning strategy into daily action
By Jesse Sanchez How contractors can close the gap between smart planning and real-world applications as they prepare for the year ahead. As contractors look into 2026, planning is already underway. Budgets have been reviewed. Technology has been purchased. Processes have been outlined. The harder question now is not what ...
How AI is reshaping roofing outreach
By Jesse Sanchez. Find out how roof-condition imagery and data collection can refine outreach efforts. Roofing contractors have no shortage of marketing tools. They can invest in digital ads, purchase mailing lists and saturate neighborhoods with postcards. With more channels available than ever, contractors now have greater opportunity to ...
Marking 40 years with new innovations
By Jesse Sanchez. At the Western Roofing Expo, BITEC leaders highlight company evolution and a renewed focus on contractor partnerships for 2026 and beyond. BITEC, a trusted name in the roofing industry, is celebrating its 40th year of business. Speaking from the RoofersCoffeeShop sound stage at the Western Roofing Expo, ...
MRCA Foundation opens 2026 scholarship applications for member employees and their children
By Jesse Sanchez. The MRCA Foundation is now accepting applications for its 2026 scholarship program supporting educational pursuits across construction and trade pathways. The Midwest Roofing Contractors Association (MRCA) Foundation has opened applications for its 2026 scholarship program, continuing its role in supporting education and career development across the roofing ...
Winter roof warning signs every homeowner should know
By Jesse Sanchez. Learn how rain, wind and moisture reveal early signs of roof damage. Winter places steady pressure on residential roofing systems and Fields Roof Service emphasizes that heavy rain, strong winds and extended periods of damp conditions can expose weak points, increasing the risk of leaks and structural ...
Choosing the right adhesive for outdoor performance
By Jesse Sanchez. Learn how green strength, weather resistance and handling properties determine the success and profitability of outdoor installations. Outdoor installations take place in an environment that is fundamentally different from controlled indoor settings. Temperature fluctuations, wind, moisture and sudden weather shifts create constant movement and stress at the ...
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