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Jesse Sanchez, Writer
Young roofers test their skills
By Jesse Sanchez. As U.S. teams competed alongside international peers in Austria, the event became a living example of how respect, workforce development and global standards are shaping roofing’s next generation. From the competition floor at the Student Competition in Innsbruck, Austria, Heidi J. Ellsworth shared candid conversation with industry ...
The Coffee Shops™ welcome Fabrication Nation Radio
By Jesse Sanchez. Discover a high-energy radio station built to power up the American worker with music that fuels the grind. The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal and coatings, are pleased to ...
Protect your roof against winter’s challenges
By Jesse Sanchez. Learn how freezing temperatures, wind and snow create seasonal roofing risks and what homeowners can do to reduce damage. Winter brings a combination of weather conditions that place prolonged and cumulative stress on residential roofing systems, particularly in cities where older housing and flat roof designs are ...
Property taxes and AI shape legislative agenda
By Jesse Sanchez. Lawmakers advance tax relief proposals and debate artificial intelligence rules ahead of pivotal 2026 sessions. Property tax relief and artificial intelligence (AI) regulation are emerging as defining issues for Florida’s 2026 legislative sessions, according to GrayRobinson legislative counsel and the Florida Roofing and Sheet Metal Contractors Association ...
How integrated data and field tools are changing the game
By Jesse Sanchez. By moving to ServiceTitan, WeatherPro Exteriors boosted accountability, empowered field teams and turned call data into a strategic asset. In this episode of the Roofing Road Trips® podcast, WeatherPro Exteriors’ VP of Marketing and Innovation, Andrew Mussio, shared what really changes when a roofing contractor shifts from ...
Expanding the product portfolio
By Jesse Sanchez. Discover how one manufacturer is broadening its membrane and insulation offerings to help contractors grow with the market. At The Coffee Shop™ Sound Stage sponsored by SRS Distribution, during the International Roofing Expo (IRE), leadership from IB Roof Systems™ outlined how new product lines and vertical integration ...
A better way to lay new metal on old steel
By Jesse Sanchez. A company built on a dedication to quality and craftsmanship finds new ways to make old metal buildings feel safe again. As shared on this episode of Roofing Road Trips®, Dale Nelson, founder and president of Roof Hugger, joined vice president D.J. Highnote to discuss how a ...
Expanding solutions for the right roof
By Jesse Sanchez. IB Roof Systems adds TPO to better align product selection with building type and market demand. As commercial roofing demands continue to diversify, manufacturers are reassessing how well their product portfolios reflect the realities contractors face in the field. In this episode of Roofing Road Trips®, Heidi ...
Roofing businesses drive growth through smarter margin management
By Jesse Sanchez. Survey data shows contractors are prioritizing reputation, efficiency and technology as competitive pressure intensifies nationwide. In its 2026 Roofing and Exteriors Market Report, ServiceTitan surveyed more than 1,000 U.S. roofing and exterior contractors to gauge business direction. The findings show an industry entering 2026 with confidence while ...
Brett Culp to headline IIBEC 2026 with keynote on human-centered leadership
By Jesse Sanchez. Professionals are invited to rethink leadership not as a system to manage but as a human story shaped by purpose, uncertainty and connection during the IIBEC keynote address. From March 12–15, 2026, the International Institute of Building Enclosure Consultants (IIBEC) will host its annual convention, bringing together ...
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