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Jesse Sanchez, Writer
Culture-first hiring reshapes roofing
By Jesse Sanchez. How flexibility, clear expectations and modern recruiting are redefining what it takes to build teams that last. As roofing contractors compete for talent in a tighter labor market, leaders are finding that pay and perks only go so far if the day-to-day experience does not hold together. ...
Contractor feedback drives lighter, easier-to-handle panels
By Jesse Sanchez. Installers pushed for shorter panels, cleaner backers and tougher packaging and READYSLATE’s redesign shows what happens when a manufacturer truly listens to the roof. As READYSLATE® expands in the U.S. market, CUPA Pizarras has reshaped its lightweight slate panel system around one core principle: listen to installers ...
Metal roofing surges as investment and confidence rise
By Jesse Sanchez. Industry research highlights sustained growth, evolving distribution models and long-term opportunity across residential and nonresidential construction. Heidi J. Ellsworth recently sat down with FMI Research Analyst Paul Trombitas in this episode of MetalCast™ for a data-driven discussion on the current state of the metal construction market. The ...
Turning data into faster decisions and stronger margins
By Jesse Sanchez. Outlining how contractors can improve speed to lead, strengthen visibility and protect profitability by centralizing data. Zacch Carpenter of Jobba was recently featured on this CoatingsTalk™ webinar as host Megan Ellsworth sat down with him to discuss the ways roofing businesses can turn everyday technology into measurable ...
Bringing sunshine indoors: The case for skylight retrofits
By Jesse Sanchez. Better technology, stronger materials and a focus on occupant wellness are driving a skylight retrofit renaissance. In the world of commercial roofing, skylights have long been a source of both promise and challenge, offering great results when done right. Known in decades past for their tendency to ...
AI removes guesswork from roofing customer outreach
By Jesse Sanchez. Machine learning, demographic data and high-resolution imagery help contractors target homeowners with real roofing needs. Marketing conversations in roofing are increasingly shaped by data and artificial intelligence and Reworked.ai is positioning itself at the center of that shift. During this episode of Roofing Road Trips®, Karen Edwards ...
How service is reshaping commercial roofing
By Jesse Sanchez. Emphasizing your company’s service and maintenance divisions can turn them into long-term business drivers rather than reactive necessities. Service divisions are gaining renewed attention as commercial roofing companies look for ways to build stability, value and long-term resilience. That shift was the focus of this episode ...
Ingage Winter Summit targets adoption for 2026
By Jesse Sanchez. A free virtual program offers contractors practical takeaways on project execution, culture and customer journey alignment. In this episode of Roofing Road Trips®, Ingage marketing leader Pam Torrey joined host Heidi J. Ellsworth to discuss the Winter Summit 2026 and explain why project adoption remains a defining ...
Spotlighting new revenue paths for independent pool retailers
By Jesse Sanchez. Highlighting robotics, installation and service as revenue-driving opportunities for independent pool retailers. At the Pool Spa Patio and Decking Show at the Las Vegas Convention Center, MAMMOTION used its booth and media presence to speak directly to independent pool retailers about long-term opportunities in a changing market. ...
PSU conference drives contractor collaboration
By Jesse Sanchez. The annual gathering from Dataforma connects contractors nationwide for the opportunity to influence product direction through hands-on collaboration and feedback. In this episode of Roofing Road Trips®, Dataforma brought contractors together during its PSU conference for the opportunity to shape product development through direct collaboration. The gathering ...
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