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Jesse Sanchez, Writer
The essential role of flashing in roof protection
By Jesse Sanchez. Understanding flashing's function and why it's crucial for longevity. When building or renovating a home, the materials you choose to protect it from the elements are of utmost importance. One often overlooked yet crucial component is flashing, like those from Gibraltar Building Accessories (GBA). This key building ...
Showcasing standout synthetic roofing work
By Jesse Sanchez. Celebrating contractors whose projects pair high-end design with complex detailing and performance-driven roofing systems. Brava Roof Tile is putting its network of Preferred Contractors in the spotlight with the 2025 BRAVA Excellence Awards, a program highlighting intricate, design-forward installations across residential estates, mountain retreats and coastal properties. ...
Sales, AI and mobile innovation
By Jesse Sanchez. Dataforma’s PSU 2025 showcases new sales tools, AI features and mobile upgrades while guiding the 2026 roadmap. Dataforma is turning PSU 2025 into a launchpad for its next generation of tools, with a packed agenda that puts new sales, AI and mobile capabilities in front of contractors ...
Strengthening supply chain visibility
By Jesse Sanchez. A new collaboration reflects how Eagle Roofing Products is aligning people, processes and digital tools to strengthen service, speed and communication across its national network. For Eagle Roofing Products, progress has long been tied to how clearly information moves through its organization and out to the field. ...
Data clarity brings order to roofing operations
By Jesse Sanchez. Tyelus highlights a more human approach to organizing information, improving efficiency and supporting long-term growth. Data collection methods can either slow a roofing business down or help it operate with greater focus and confidence. That contrast was framed in this Roofing Road Trips® conversation featuring Lynsey Hull, ...
Giving roofers back revenue control
By Jesse Sanchez. Contractors are rethinking outsourced supplementing, shifting toward in-house systems to improve margins, speed and control. For roofing contractors navigating softer markets and tighter margins, internal processes are getting a closer look. During this episode of Roofing Road Trips®, hosted by Megan Ellsworth, Keven Wall, vice president of ...
Bringing clarity and confidence to attic ventilation education
By Jesse Sanchez. Through long-standing in-person education, AirVent continues to help contractors turn ventilation from a challenge into a system-driven advantage. For nearly three decades, AirVent, part of Gibraltar Building Accessories, has invested in education around one of roofing’s most misunderstood topics: attic ventilation. That commitment was recently highlighted during ...
From drones to VR
By Jesse Sanchez. FCS and Jobba help contractors use drones, artificial intelligence, VR and cloud workflows to deliver clearer inspections. Technology is reshaping how commercial contractors capture and communicate roof conditions and FCS and Jobba are helping companies keep pace. While consumer tools evolve quickly, roofing has not always moved ...
A retrofit flashing reshapes rooftop problem solving
By Jesse Sanchez. A long-time roofer shares how firsthand experience led to a practical flashing solution built for modern roof obstacles and demanding climates. Garrdal Corporation emerged from decades of real-world roofing experience and a penchant for solving recurring problems many contractors know too well. During this episode of Roofing ...
New leadership, stronger voices
By Jesse Sanchez. At the Western Roofing Expo, WSRCA leaders highlight inclusion, education and growth as the path forward for the industry. At the Western Roofing Expo, the Western States Roofing Contractors Association (WSRCA) leadership passed along the gavel and laid out a vision that blends tradition with progress. In ...
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