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Jesse Sanchez, Writer
Software helps contractors close the gap
By Jesse Sanchez. Mid-South Roof Systems CEO shares how thoughtful technology adoption can make roofing operations easier, clearer and more effective. For Geoff Mitchell, CEO of Mid-South Roof Systems and partnering with Terial, technology has been a part of his roofing career since the start. He joined the roofing company ...
Roofing equipment maintenance extends performance and safety
By Jesse Sanchez. A consistent maintenance routine helps contractors reduce downtime, improve efficiency and protect crews on the job. Maintaining roofing equipment is not just a matter of upkeep; it is a direct driver of jobsite performance, safety and long-term cost control. For contractors operating in demanding environments, companies like ...
Proactive roof maintenance helps homeowners manage weather risk
By Jesse Sanchez. Learn how seasonal inspections and early action can help protect roofs from year-round weather stress. For homeowners, roof maintenance is not a one-time project, but an ongoing effort shaped by the region’s changing weather. From heavy winter snowfall to humid summers and severe thunderstorms, these conditions place ...
Celebrating 65 years in business
By Jesse Sanchez. From wrapping underground pipes to waterproofing the building envelope, MFM has accomplished a lot in 65 years! MFM Building Products is preparing to celebrate 65 years in business during the same year as America’s 250th anniversary. The milestone offers MFM Building Products an opportunity to reflect on ...
Building financial clarity for real estate growth
By Jesse Sanchez. Fox and Partners helped a real estate development firm organize its financials, improve investor reporting and build a foundation for growth. When a growing real estate development firm turned to Fox & Partners for help, the company was facing stress around its accounting, reporting and overall financial ...
Butyl protection built for tough roofs
By Jesse Sanchez. Palisade® Butyl-HT PLUS is engineered to help protect vulnerable roof areas from leaks, moisture and extreme temperatures. Roof performance depends on more than the visible roofing material. Many common failures begin at fasteners, seams, transitions and edges, where water can find its way through small openings and ...
LoadRunner takes aim at jobsite cleanup
By Jesse Sanchez. The Catch-All’s new debris-loading system is designed to help contractors move tear-off waste more safely and efficiently. For roofing crews, some of the hardest work on a job does not happen on the roof. It happens on the ground, where crew members are moving debris, managing wheelbarrows ...
AI tools help contractors speed up roofing marketing
By Jesse Sanchez. A new wave of artificial intelligence-powered marketing tools is helping roofing companies respond faster to storms, automate campaign workflows and utilize jobsite data. A recent article from Roofing Business Partner explores how artificial intelligence (AI) marketing agents could reshape advertising workflows for roofing contractors by connecting directly ...
Innovation as infrastructure
By Jesse Sanchez. How one manufacturer’s in-house approach to design, testing and production is reshaping expectations in pool equipment. Increasingly, differentiation is defined in how products are engineered, validated and brought to market. For AquaStar Pool Products, that distinction is not tied to a single breakthrough, but to how every ...
Daylighting supports smarter metal building design
By Jesse Sanchez. Natural light, improved efficiency and easier installation are helping contractors bring more value to modern metal buildings. On this episode of MetalTalk™, Karen Edwards spoke with Brian Grohe, director of commercial sales for North America at Velux®, about daylighting in modern metal buildings. As metal buildings continue ...
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