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Jesse Sanchez, Writer
Precision irrigation builds confidence in water efficiency
By Jesse Sanchez. AvidWater’s Saul Medrano explains how data, automation and system understanding can help growers use water more efficiently. Smart irrigation technology can provide growers with greater insight into field conditions, but its effectiveness depends on the professionals who design, install and support those systems. As the Irrigation Association ...
The WAGES Act could help contractors invest in their workforce
By Jesse Sanchez. Proposed legislation would create a payroll tax credit designed to reduce the cost of registered apprenticeship programs for roofing contractors and other employers. Finding and retaining skilled workers remains a major challenge for roofing contractors, making long-term workforce development an important industry priority for the National Roofing ...
Construyendo un sistema de techado de baja pendiente duradero
Por Jesse Sanchez, traducido por Alberto Torres Entender cómo trabajan en conjunto la plataforma del techo, el aislamiento, las placas de cubierta y el sistema de impermeabilización es clave para lograr un techo con un desempeño duradero. Según MuleHide, el rendimiento de un sistema de techado de baja pendiente depende ...
Why telling your story matters in the age of AI
By Jesse Sanchez. Greg Cummings explains how authentic content, community involvement and third-party validation can help contractors remain visible as artificial intelligence reshapes online search. Artificial intelligence (AI) is changing how homeowners research contractors, validate referrals and make purchasing decisions. In this episode of Roofing Road Trips®, host Heidi J. ...
How roofing contractors can adapt to a tighter market
By Jesse Sanchez. Industry leaders explain why financial discipline, diversification and customer education matter as roofing businesses navigate economic and insurance pressures. During a live Coffee Conversations® discussion at the Florida Roofing and Sheet Metal Association (FRSA), roofing professionals examined the pressures impacting contractor success across the United States. The ...
Protection built from the ground up
By Jesse Sanchez. Decades of manufacturing experience have helped shape a broad portfolio of roofing underlayments, construction tapes and protective solutions. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth spoke with Tanya McNeil, who leads business transformation and commercialization at IPG, about the company’s history, workplace culture ...
Why rooftop support systems must evolve
By Jesse Sanchez. Mark Vargas explains how weather, seismic activity and changing codes have transformed the way rooftop piping and equipment are secured. Rooftop pipe and equipment supports were once treated as relatively simple components. Today, they play an essential role in protecting roof systems, maintaining warranties and addressing wind ...
Start with the roof beneath
By Jesse Sanchez. Careful roof evaluation, proper adhesive handling and contractor training are essential to successful fleece back recover projects. Fleece back membranes can streamline recover projects, but the existing roof must provide a sound foundation for the new system. In this episode of Roofing Road Trips®, host Karen Edwards ...
Integrated insulation for steep-slope roofs
By Jesse Sanchez. Composite insulation solutions combine thermal performance, a nailable substrate and moisture-management features for steep-slope applications. Steep-slope roofing systems must address several performance demands at once, including thermal efficiency, ventilation, fastening and long-term durability. Hunter Panels offers two composite insulation products designed for these assemblies: H-Shield® NB and ...
Smarter irrigation starts with better scheduling
By Jesse Sanchez. Combining soil moisture data, weather forecasts and crop information can help growers apply water more efficiently. Efficient irrigation depends on knowing when crops need water and how much to apply, especially during periods of rapidly changing weather. The Irrigation Association reports that Michigan State University (MSU) Extension ...
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