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Jesse Sanchez, Writer
Why personalization is roofing’s secret weapon
By Jesse Sanchez. Customers want to feel understood and smart contractors are turning that insight into more leads. Roofing contractors are finding that the battle for quality leads is fiercer than ever in today’s market. But amid shifting trends in the industry, local contractors have an edge and it’s not ...
ServiceCon 2026 set to raise the bar
By Jesse Sanchez. From big wins in 2025 to bold goals for 2026, the service and maintenance side of the roofing industry is gaining momentum. Service and maintenance have long been the unsung heroes of the roofing industry, but that’s changing fast. At the heart of this evolution is ServiceCon, ...
Better roofs start with collaboration
By Jesse Sanchez. Learn how this company is finding common ground and building better by bringing together consultants and contractors. At the 2025 International Institute of Building Enclosure Consultants (IIBEC) show in Orlando, Florida, an important topic emerged from the conversations on the RoofersCoffeeShop® Soundstage: collaboration between roofing consultants and ...
Withstanding the storm
By Jesse Sanchez. Solar-powered ventilation products show surprising durability in severe weather and some models now comply with the FORTIFIED™ standard. When it comes to roofing in storm-prone areas, durability matters, especially for systems mounted directly on the roof. And for homeowners weighing the benefits of solar-powered attic ventilation, one ...
The ventilation upgrade roofs have been waiting for
By Jesse Sanchez. Homeowners, architects and specifiers are rediscovering an innovation that slashes energy bills, preserves roofing and meets sustainability goals. For years, attic ventilation has been treated as an afterthought in roofing projects. But according to the experts at Attic Breeze, that oversight is costing property owners more than ...
New integration aims to revolutionize roofing estimates
By Jesse Sanchez. This powerful digital tool aims to streamline bidding, cut costly site visits and boost data accuracy for contractors. A new collaboration between The EDGE® and EagleView is poised to change the way commercial roofing contractors approach bidding, takeoffs and data accuracy. Unveiled at the 2025 International Roofing ...
Crafting a slate legacy
By Jesse Sanchez. Compass Roofing’s second-generation leader leans into slate tradition and Scottish weather. Compass Roofing Limited has built its name on slate in one of the world’s most slate-heavy cities, and director Lewis Miller, who spoke on this episode of the Roofing Road Trips® podcast, is carrying that legacy ...
Metal roofing made simple
By Jesse Sanchez. From copper to Galvalume, these free AI-driven tools bring clarity and confidence to metal roof planning. Homeowners eyeing a metal roof often face a familiar roadblock: too many options, too little clarity. Instant Roofer, a U.S.-based roofing tech company, is helping to cut through the noise with ...
Smarter roofing starts with smart calculators
By Jesse Sanchez Instant Roofer’s free AI-powered tools bring speed, clarity and confidence to every type of roofing project. Roof replacements can feel overwhelming, especially when the costs vary wildly depending on the material, labor and region. That’s where Instant Roofer comes in. This U.S.-based roofing tech company has developed ...
Strong teams, stronger roofs
By Jesse Sanchez. As labor shortages continue to impact roofing firms, DCX launches a new playbook for recruiting and retaining talent for long-term growth. Finding materials might be tough, but finding the right people is tougher—just ask any roofer. DCX, a leading partner for outsourced hiring solutions, has released its ...
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