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Jesse Sanchez, Writer
Know the roof before you coat it
By Jesse Sanchez Free cost calculators help compare roofing materials before committing to a coating, upgrade or full replacement. Before recommending a roof coating to a customer, it pays to know exactly what you’re working with. That’s where Instant Roofer comes in. This U.S.-based roofing tech company offers a suite ...
The roof tech revolution
By Jesse Sanchez. A mobile-first strategy turns inspections into sales and data into loyalty. Once upon a time, roofing inspections ended with a clipboard of papers and a follow-up phone call. Not anymore. With the FCS Lifecycle from Jobba, roofing contractors are turning routine inspections into high-speed sales pipelines and ...
Roof smarter, not harder with these digital tools
By Jesse Sanchez. From shingles to solar, these free cost calculators provide real-time pricing and local pro connections to help you sell more. Instant Roofer, a roofing technology company based in the U.S., has a suite of smart, AI-powered cost calculators that simplify the roof replacement process, no sign-ups, no ...
Roof quotes, QR codes and the roofing tech revolution
By Jesse Sanchez. Learn more about the platform that helps contractors convert leads faster and with less hassle. In this episode of Roofing Road Trips®, host Karen Edwards discusses the backend mechanics and the big-picture strategy behind the Owens Corning® and ROOFLE partnership. Joining the conversation is Jon Gardner, head ...
A silent threat: The risk of powerful winds
By Jesse Sanchez Even heavy rooftop equipment isn’t immune to strong winds. Here’s how that’s changing the conversation around operational security. When Scott Carpenter describes a 60-ton HVAC unit being tossed across a roof by 65-mph winds, he isn’t telling a tall tale; he’s sounding the alarm on a very ...
Craft, code and community
By Jesse Sanchez. Roofers from across the country gathered to celebrate two decades of craftsmanship at the 2025 SRCA Conference in Grove City. The Slate Roofing Contractors Association (SRCA) hosted its 20th anniversary conference from September 26-28 at Joseph Jenkins Inc., bringing together some of the finest slate roofers, suppliers ...
Durable solar ventilation for energy-smart roofs
By Jesse Sanchez. Stand out with Attic Breeze’s solar ventilation systems, now approved for fortified roofing. Attic Breeze is making headlines at the Western Roofing Expo with a timely message for roofing professionals and homeowners: solar-powered ventilation isn’t just smart, it’s strategic. As demand for energy-efficient building materials rises, the ...
Securing leads in the age of algorithms
By Jesse Sanchez. Smart systems, visuals and speed are the new weapons of the roofing sales battleground. As roofing contractors forge ahead into the age of digital technology, the cost of lead generation isn’t the only obstacle they’re facing; many are struggling with the changing nature of the leads ...
Coaching that connects
By Jesse Sanchez. Certified coaches bring bilingual, industry-specific support to roofing companies, and the ROI speaks for itself. In this episode of the Roofing Road Trips® podcast, host Karen Edwards wraps up a compelling conversation with Melissa Chapman and Monica Vornbrock of The GLO Group, digging into the real-world impact ...
A story of legacy and leadership
By Jesse Sanchez. A fourth-generation roofer reflects on his family’s roots, the values that shaped the business and the rise of Sutter Roofing from borrowed office space to a statewide operation. Sutter Roofing has been a staple in the roofing industry for more than a century. Now led by Brad ...
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