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Jesse Sanchez, Writer
Turning service calls into business growth
By Jesse Sanchez. Learn how contractors can strengthen their service departments by identifying opportunities during routine maintenance visits. For many roofing contractors, service and maintenance work is often viewed as a routine part of operations. Yet when managed strategically, service departments can become powerful drivers of long-term customer relationships and ...
Going paperless accelerates smarter roofing field operations
By Jesse Sanchez. How cloud software helps contractors modernize workflows, improve accuracy and deliver faster service without disruption. Dataforma is guiding contractors toward paperless operations as cloud-based field service software becomes a competitive necessity. Moving away from paper reports and adopting digital platforms for data collection have shown positive results ...
Software platform streamlines how contractors secure commercial work
By Jesse Sanchez. Contractors are using an all-in-one platform to streamline prospecting, connect with decision-makers and grow their commercial business. At the International Roofing Expo (IRE) 2026 in Las Vegas, contractors are increasingly focused on a familiar challenge with higher stakes: how to consistently generate and close on commercial opportunities. ...
Building envelope trends shape conversations at IIBEC
By Jesse Sanchez. How consultants are navigating evolving fire codes, wind requirements and commissioning practices to strengthen building performance. As building codes evolve and environmental risks intensify, roofing consultants are sharpening their focus on how entire building systems perform, not just individual components. That shift was evident at the International ...
Tariff rulings and funding debates reshape roofing outlook
By Jesse Sanchez. Recent federal actions on tariffs, agency funding and industry advocacy are redefining the operating environment for contractors and suppliers. Federal policy activity in Washington is taking on greater relevance for roofing contractors as decisions on tariffs, agency funding and industry advocacy begin to intersect. Updates from the ...
5 common roofing problems homeowners shouldn’t ignore
By Jesse Sanchez. Learn how to spot early signs of roof damage and why timely inspections help prevent costly repairs. A roof is built to withstand constant exposure to rain, wind and temperature extremes, but no system is immune to wear over time. Even well-installed roofs, including those maintained by ...
The Coffee Shops™ welcome RoofIT!
By Jesse Sanchez. RoofIT is a roofing CRM platform designed to simplify workflows and support business growth. The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings and outdoor living, are pleased to welcome RoofIT ...
Siding's role in protecting homes
By Jesse Sanchez. Learn how durable siding materials help protect homes from moisture, wind, temperature swings and pests while supporting long-term exterior performance. Weather is rarely predictable for long. A calm, sunny morning can give way to high winds, freezing temperatures or a fast-moving hailstorm by afternoon. For homeowners, that ...
Stronger roofs gain attention as insurers tighten standards
By Jesse Sanchez. Industry leaders say resilient materials are becoming essential as severe weather drives insurance changes. As extreme weather events increase in both frequency and severity across the United States, the roofing industry is being pushed to adapt at a faster pace. Insurance carriers, regulators and contractors are reassessing ...
How inclusivity is reshaping roofing recruitment
By Jesse Sanchez. Industry leaders say expanding access to talent is becoming essential to meet workforce demands and sustain long-term growth. The roofing industry is undergoing a meaningful shift as contractors and service providers reevaluate how they attract, hire and retain talent. What was once a narrow recruiting pipeline is ...
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