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Jesse Sanchez, Writer
Building scalable roofing systems through accountability
By Jesse Sanchez. Learn why documented processes and consistent accountability are essential for sustainable roofing company growth. On this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Matt Parks, founder and chief product and innovation officer at ContractorHUB, about the operational challenges that emerge as roofing companies grow. ...
Keeping the human connection in an AI-driven business
By Jesse Sanchez. How contractors can use artificial intelligence to improve efficiency without sacrificing trust, authenticity or personal relationships. Artificial intelligence (AI) can help roofing contractors save time, standardize processes and improve communication, but Michelle Miller, the president of Creativate, believes technology should support human relationships rather than replace them. ...
Turn invoice errors into recovered revenue
By Jesse Sanchez. InvoiceIQ helps contractors identify supplier overcharges, automate invoice processing and gain greater confidence in their financial data. As contractors grow, reviewing every supplier invoice can become nearly impossible. On this episode of Roofing Road Trips®, John Albright, InvoiceIQ founder, explained how technology can help businesses uncover billing ...
Complete roofing system delivers lasting protection
By Jesse Sanchez. Durable shingles and recycled materials support long-term roof performance and environmental responsibility. Atrium Roofing recently completed a residential roofing project using a full Malarkey Roofing Products® system designed to provide lasting protection in demanding weather conditions. The approximately 77-square project features Vista® AR laminate shingles in Antique ...
Built for every season
By Jesse Sanchez. CertainTeed highlights roofing system resilience, contractor support and education-based credentials in two new campaign videos. In two campaign videos, CertainTeed LLC explores how resilient roofing systems, contractor education and business-building support can work together to help professionals meet that responsibility in the field. The videos connect product ...
Roof restoration gains ground as owners seek lasting value
By Jesse Sanchez. Sustainability, labor availability and rising reroofing costs are creating new opportunities for contractors who understand when and how to restore existing roofs. Roof restoration is becoming a more prominent option as building owners look for ways to manage costs, extend roof service life and reduce disruption. During ...
Turning field leadership into stronger margins
By Jesse Sanchez. Roofing contractors can improve profitability by equipping field leaders to manage labor, sequencing, communication and jobsite expectations. Florida Roofing and Sheet Metal Contractors Association (FRSA) emphasizes the importance of strong field leadership as roofing contractors invest significant time into estimating, production reports, gross margin analysis and overhead ...
Water efficiency moves earlier in home design
By Jesse Sanchez. Updated water-efficiency standards give irrigation contractors a greater role in planning systems before construction begins. Outdoor water use is becoming a more important part of residential building design, according to the Irrigation Association, creating opportunities for irrigation contractors to contribute earlier in the planning process. The National ...
Automation streamlines daily ProLine tasks
By Jesse Sanchez. The ProLine skill helps roofing companies reduce manual CRM work, keep pipelines current and prepare for weather-related schedule changes. ProLine is a customer relationship management (CRM) platform that roofing companies use to manage leads, projects, appointments and pipeline activity. RoofClaw, developed by Roofing Business Partner, adds specialized ...
Building sales confidence through smarter systems
By Jesse Sanchez. Learn how aligned technology, structured presentations and effective coaching can help home improvement sales teams perform with greater confidence. As home improvement companies add more technology to their sales processes, representatives are often expected to navigate multiple platforms while delivering a clear, polished customer experience. In a ...
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