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John Kenney - RCS, MCS, CCS & OCS Influencer
Financial strategies for roofing contractors
CCS Influencer John Kenney says by implementing flexible pricing and diversifying services, contractors can navigate economic fluctuations successfully. In an ever-changing economic landscape, roofing contractors face unique challenges in managing their finances effectively. The construction industry is susceptible to economic shifts, with fluctuating material costs, varying client demand and unpredictable ...
Embracing bilingual training
RCS Influencer John Kenney says embracing bilingual training positions a business as a forward-thinking, inclusive employer in the competitive construction market. In the construction industry, particularly in roofing, the workforce is increasingly diverse, with many bilingual or Spanish-speaking employees. Offering bilingual training ensures safety and compliance and enhances team cohesion ...
A sneak peek into the Western Roofing Expo
By Evelyn Witterholt. Learn what General Coatings has planned for the upcoming trade show season. The Western Roofing Expo is right around the corner and we have been chatting with roofing industry leaders about their plans for the big show! In a recent episode of Roofing Road Trips®, we ...
Count down to the new year with the top 10 influencer insights of 2024!
By Emma Peterson. The Times Square Ball might not be dropping quite yet, but we can celebrate our roofing influencers as we wait. RoofersCoffeeShop® (RCS) prides ourselves in being the space where the industry meets. Our name honors the tradition of contractors meeting in coffee shops or diners early in ...
Transforming inexperienced managers into roofing industry leaders
CCSI Influencer John Kenney says training great leaders involves a comprehensive approach that combines technical training, leadership development, mentorship and continuous feedback. Training managers with less experience to become effective leaders in the roofing industry is essential for your business’s success. Great managers not only ensure smooth daily operations but also ...
Digital sales and marketing strategies for roofing contractors
MCS Influencer John Kenney says that incorporating digital sales and marketing strategies into your roofing business is essential for growth and competitiveness. As a roofing industry veteran, staying competitive in a rapidly evolving market is essential. Traditional sales and marketing strategies alone aren't enough in today's digital age. Roofing contractors must ...
Branching into metal
MCS Influencer John Kenney says adding metal roofing to your contracting business can help you meet the evolving needs of your customers. As the demand for durable, eco-friendly and energy-efficient materials continues to rise, more roofing contractors are considering adding metal roofing services to their offerings. Metal roofs offer numerous benefits ...
Elevating safety: Essential fall protection training for roofing contractors
RCS Influencer John Kenney says a comprehensive and continuously updated training program is the best defense against the dangers of falls in the roofing industry. Ensuring the safety of roofing contractors is paramount, especially when it comes to fall protection. Falls are among the most common causes of serious work-related injuries ...
Marketing for today's market
CCS Influencer John Kenney says integrating modern marketing practices is essential for roofing contractors looking to expand their customer base. In today's digital age, roofing contractors face unique challenges but also have access to innovative marketing practices that can significantly enhance their visibility and customer engagement. Traditional marketing methods like local ...
Expanding horizons: Starting a sheet metal fabrication business
MCS Influencer John Kenney says starting a sheet metal fabrication business as a roofing contractor offers a promising avenue for growth and diversification. For roofing contractors looking to diversify their service offerings, starting a sheet metal fabrication business can be a lucrative venture. This expansion allows for the in-house production of ...
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