MCS Influencer John Kenney says social media is not about going viral; it’s about being visible, consistent and trusted. The metal construction and roofing industries have always been built on relationships, craftsmanship and trust. But in today’s digital-first world, many of those relationships now begin long before a handshake, often with ...
Worried about corrosion in their gutter system, this homeowner reached out for some extra insight. James from Louisiana recently reached out to AskARoofer looking for some expert insight into how a copper gutter would interact with a galvanzed downspount. They asked: My roofer has replaced galvanized gutters at the edge of ...
CCS Influencer John Kenney says that a proactive, service-oriented approach sets your business apart and keeps you aligned with your client's long-term goals. For building owners, a roof isn't just an asset; it's a critical investment tied to their property's integrity, safety and long-term operational costs. For contractors, every roofing project ...
Looking to prep for the storm season, this homeowner had some question about roofing materials and hail. Living in Louisiana, homeowner Michelle has faced their share of storms. When looking at roofing materials, they came to get some advice about hail performance, asking: What impact could you expect from hail on a ...
AAR Expert John Kenney says roofing an older or historic home is not just a repair; it's a responsibility. Replacing or repairing the roof on an older home with historical significance requires more than standard materials and routine installation. These homes come with character, craftsmanship and architectural integrity that must be ...
RCS Influencer John Kenney says that social media is more than a digital billboard; it's a strategic channel for branding, engagement and lead generation. A strong social media presence is no longer optional in today's competitive roofing market. It's essential. Whether you are a residential contractor working in local neighborhoods or ...
Editor's note: The following is the transcript of a live interview with John Kenney of Cotney Consulting Group. You can read the interview below or watch the recording. John Kenney: Well, welcome everyone to another R-Club training information. We like to always look at it from a combination of both. Today ...
The AskARoofer Experts recently helped a homeowner figure out how to talk to their contractor to get the work their roof needed done. Timothy, a homeowner from Florida, was waiting on a contractor to complete some work of their roof and came to the AskARoofer experts fro some advice in how ...
By John Kenney, Cotney Consulting Group. Learn about the unique pressures on the roofing industry in 2025. The first quarter of 2025 was riddled with pressures and questions, and the second quarter already seems to be continuing that trend. Between tariffs, labor uncertainties and more, there is plenty of uncertainty in the ...
MCS Influencer John Kenney shares the tools modern contractors need to improve their businesses. In today’s fast-paced construction environment, staying competitive means more than just delivering quality craftsmanship — it also requires embracing technology that streamlines operations, reduces waste, improves communication and drives growth. For contractors in the metal and ...