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John Kenney - RCS, MCS, CCS & OCS Influencer
When should roofing contractors use consultants, and what questions should they ask?
RCS Influencer John Kenney says roofing contractors should consider hiring a consultant when they need expert advice or assistance. Running a successful roofing business has unique challenges that sometimes require specialized guidance. Whether navigating complex projects, streamlining operations or adopting new technologies, consultants can provide valuable expertise that helps roofing contractors ...
Cultivating the next generation of managers in roofing
RCS Influencer John Kenney says by investing in their growth, you enhance their capabilities and ensure the future success of your roofing business. We know that the future success of any roofing business relies heavily on the next generation of managers. These individuals will lead teams, make critical decisions and drive ...
Financial strategies for roofing contractors
CCS Influencer John Kenney says by implementing flexible pricing and diversifying services, contractors can navigate economic fluctuations successfully. In an ever-changing economic landscape, roofing contractors face unique challenges in managing their finances effectively. The construction industry is susceptible to economic shifts, with fluctuating material costs, varying client demand and unpredictable ...
Embracing bilingual training
RCS Influencer John Kenney says embracing bilingual training positions a business as a forward-thinking, inclusive employer in the competitive construction market. In the construction industry, particularly in roofing, the workforce is increasingly diverse, with many bilingual or Spanish-speaking employees. Offering bilingual training ensures safety and compliance and enhances team cohesion ...
A sneak peek into the Western Roofing Expo
By Evelyn Witterholt. Learn what General Coatings has planned for the upcoming trade show season. The Western Roofing Expo is right around the corner and we have been chatting with roofing industry leaders about their plans for the big show! In a recent episode of Roofing Road Trips®, we ...
Transforming inexperienced managers into roofing industry leaders
CCSI Influencer John Kenney says training great leaders involves a comprehensive approach that combines technical training, leadership development, mentorship and continuous feedback. Training managers with less experience to become effective leaders in the roofing industry is essential for your business’s success. Great managers not only ensure smooth daily operations but also ...
Digital sales and marketing strategies for roofing contractors
MCS Influencer John Kenney says that incorporating digital sales and marketing strategies into your roofing business is essential for growth and competitiveness. As a roofing industry veteran, staying competitive in a rapidly evolving market is essential. Traditional sales and marketing strategies alone aren't enough in today's digital age. Roofing contractors must ...
Branching into metal
MCS Influencer John Kenney says adding metal roofing to your contracting business can help you meet the evolving needs of your customers. As the demand for durable, eco-friendly and energy-efficient materials continues to rise, more roofing contractors are considering adding metal roofing services to their offerings. Metal roofs offer numerous benefits ...
Elevating safety: Essential fall protection training for roofing contractors
RCS Influencer John Kenney says a comprehensive and continuously updated training program is the best defense against the dangers of falls in the roofing industry. Ensuring the safety of roofing contractors is paramount, especially when it comes to fall protection. Falls are among the most common causes of serious work-related injuries ...
Marketing for today's market
CCS Influencer John Kenney says integrating modern marketing practices is essential for roofing contractors looking to expand their customer base. In today's digital age, roofing contractors face unique challenges but also have access to innovative marketing practices that can significantly enhance their visibility and customer engagement. Traditional marketing methods like local ...
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