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Kool Seal
Embrace and don't look back!
CCS Influencer Joe Sorrentino says roofing companiess can differentiate by emphasizing value propositions and operational efficiency to gain a competitive edge. “To succeed in today’s construction industry, companies must actively differentiate themselves through niche specialization, outstanding service and smart technology adoption. By implementing these strategies, your business can attract more clients, ...
Regional roofing solutions
By Emma Peterson. Learn how Kool Seal® Tundra™ handles the demands of roofs in the Caribbean and Latin America. Every region and climate has different needs when it comes to roofing materials. In this episode of CoatingsCast®, Megan Ellsworth sits down with one of Sherwin-Williams' Regional Managers, Giovanny Pazimino, to ...
Your guide to successful concrete roof restorations
By Emma Peterson. Learn how to handle the unique challenges that crop up when restoring concrete roofs. About a month ago, we had the chance to sit down with James “Jamie” Atkins, assistant product manager for UNIFLEX and Kool Seal, to talk about metal roof restorations. Recently, we got to ...
Teamwork makes the dream work
CCS Influencer Joe Sorrentino says that clear and concise communication is the key to efficient and effective project delivery to the building owner. Teamwork makes the dream work! Clear and concise communication/information is the key to efficient and effective project delivery to the building owner. Just as the delivery team ...
Your guide to successful metal roof restoration
By Dani Sheehan. Metal roof restoration is a valuable service for building owners and a smart offering for roofing contractors looking to expand their business. Metal roofs are some of the most durable and long-lasting systems on the market, but even they need some attention over time. When a roof ...
The secret to selling internationally
By Emma Peterson. Learn about some of the unique challenges Giovanny Pazimino faces as an international Sherwin-Williams regional manager. One of the cool things about roofing is that you can tell a lot about the environment and region it is located in based on its design. For example, some ...
Invest in your success
CCS Influencer Joe Sorrentino says that showing up for routine maintenance makes your business the local roof expert to all other building owners that your client talks to. Renewable warranties offered by manufacturers allow building owners the opportunity to sustain their existing metal roofing and/or low slope roofing system. These warranties ...
The influence of regulations in the coating sector’s growth
CCS Influencer Joe Sorrentino says that manufacturers are constantly testing and developing new technologies to balance global and national regulatory thresholds. The biggest challenge the coatings industry faces is the size and growth projections for its’ use around the world! Over $150 billion and growing with Asia leading the pace internationally. ...
The harsh realities of complex insurance policies
CCS Influencer Joe Sorrentino says that staying in contact with the local roofing association and their government affairs committee is a great way to stay informed locally Navigating the complex insurance policies and state/local building codes and regulations is a challenge for many roofing contractors providing services in the high wind/rain ...
Becoming a value added solution strategist
CCS Influencer Joe Sorrentino says that it takes a team effort to develop a successful strategy and create trust. In order to be a “value added” solution specialist (aka roofing/restoration contractor) you must be aware of the perceived immediate need (roof leaks/repairs/replacement) of the building owner versus true root cause of ...
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