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NWIR (National Women in Roofing)
Marketing Experts Share Their Strategies On-Demand
By Leap. Are your sales and marketing teams working together? If not, chances are good you’re losing money. RoofersCoffeeShop® partner, Heidi J. Ellsworth and RoofersCoffeeShop editor, Karen L. Edwards came together to provide an informative webinar about building a successful marketing strategy. This webinar is available to watch on-demand and incorporates a ...
Empowered Employees Equals Good Marketing
By Heidi J. Ellsworth, HJE Consulting. Increase productivity and profitability by creating an inclusive company culture. As I have talked about many times, a roofing contractor’s employees can be their best marketing tool. Happy, challenged and empowered employees are your brand ambassadors, promoting your brand and working to ...
Join National Women in Roofing for their 4th Annual NWiR Day
By Colin Sheehan, RCS Reporter. Make friends, get inspired and support the cause of inclusion in the roofing industry during this year’s NWiR Day. Sunday, August 8, 2021 from 10 a.m. – 5:30 p.m. in Las Vegas, Nevada National Women in Roofing (NWiR) will be hosting their 4th annual National ...
Your Input Needed in Reroofing Market Research
By National Roofing Contractors Association. NRCA has partnered with several industry associations to conduct reroofing market research. A coalition of industry trade associations representing contractors, consultants and manufacturers in the U.S. and Canada have hired Association Research Inc. to compile and analyze the Market Index Survey for Reroofing. The ...
IRE Responds to FAQ for Their Virtual Event and In-Person Expo
By International Roofing Expo. Get all of your questions answered for the IRE virtual conference and expo, as well as the in-person event. In December, the International Roofing Expo (IRE) announced that a virtual conference and expo will be launched in 2021 as well as an in-person event. The virtual ...
SRC Summit to Host Women’s Networking Lunch Followed by Leadership Panel
Storm Consultants LLC presents SRC Summit January 23-25, 2021 at The Frisco Texas Convention Center. Storm Consultants LLC, the leading expert on the restoration contracting market, is proud to announce the first women’s networking lunch beginning at 11:30 a.m. on January 23 followed by a special leadership panel for women. This ...
S2:E7 Coffee Conversations - The Rise of Women in Roofing
By Colin Sheehan, RCS Reporter. Co-chairs of National Women in Roofing discuss the importance of balance, diversity, equity and inclusion in the roofing industry. Jennifer Stone of Johns Manville and Renae Bales of KPost Roofing and Waterproofing join Heidi J. Ellsworth, RoofersCoffeeShop® partner, to talk about the growing involvement ...
S2:E7 Coffee Conversations - The Rise of Women in Roofing - PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of an live interview with Jennifer Stone and Renae Bales, the co-chairs of National Women in Roofing. You can read the interview below, listen to the podcast, or watch the webinar here. Heidi Ellsworth: Good morning, everybody and welcome to Coffee Conversations. Today, as ...
The Roofing Community Inspires Giving Back
RCS Influencer Heidi J. Ellsworth says that the roofing industry has a big heart, and its generosity inspires others to give. I am constantly inspired by my roofing friends and the roofing industry overall for their commitment to giving back. It inspires me every day and for this month’s Roofing ...
The Importance of Humility
By Esther Ehrenman, eCommerce Manager, Beacon Building Products, NWIR. Jayla Scholis’ journey into roofing and the lessons she’s learned from her mentors. In 2018, Jayla Scholis received a message on LinkedIn from a Beacon Building Products recruiter. Jayla was a student athlete at UC Berkley and had never considered roofing ...
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