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Yvette Cruz, Tradeshow Coordinator
Unique Roofs From Around the World
By Yvette Cruz. Roofing in general is an artform, but these roofs take it to the next level, highlighting their surroundings and making a statement. Like most things nowadays, roofs can be customizable. And people from around the world are not limiting themselves to standard roof designs when they realize ...
Embracing Innovation Leaves the Door Open for New Initiatives
By Yvette Cruz. Central States Manufacturing emphasizes the significance of their business concept at NFBA 2023. At the National Frame Building Association (NFBA) annual expo, Heidi J. Ellsworth met up with Eric Navarro from Central States Manufacturing to highlight some of their products. Eric has been working with ...
Free Sales Tools Prove Titebond’s Worth
By Yvette Cruz. TItebond’s sales tools help demonstrate how effective and amazing their products are. At the International Roofing Expo (IRE) 2023, Heidi J. Ellsworth spoke with Darci Kunard from Franklin International, most famously known for their Titebond brand. While catching up, Darci shared some fun sales tool that ...
Marine Veteran Now Has Even More to be Thankful For
By Yvette Cruz. Marine veteran receives a new roof just days after Thanksgiving. “The Housing Assistance Council says more than 80% of Michigan veterans own homes. Nearly 83,000 of those veterans live in homes with one or more major repair problems,” according to Fox2Detroit. Don Maurer, a marine veteran, was ...
From Durability to Color Designs, ABC Has You Covered
By Yvette Cruz. A storage space that has all the benefits as well aesthetics to match surrounding farmland. The Nelson Family is a sixth-generation family of farmers. Settling near Fort Dodge, Iowa in 1886, the initial farmstead still stands to this day. Over a century old, the farm continues ...
Connecting With One Another Through Technology
By Yvette Cruz. Centerpoint Connect shares how customer experiences and assessments help make them better. Karen Edwards of RoofersCoffeeShop® links up with Will Riley from Centerpoint Connect Roofing CRM at the International Roofing Expo (IRE) 2023, catching up on business techniques and customer services feedback. Centerpoint Connect is ...
Furring Strips Installation Has Never Been Easier
By Yvette Cruz. Quarrix offers an easy guide on proper installation of furring strips. Residing a home is not always an easy task. Thankfully Quarrix Building Products makes some of the more challenging tasks like installing furring strips, simple to understand. There are many important reasons to use furring ...
Catching Up at IRE After 20 Years
By Yvette Cruz. Metal-Era & Hickman have news to share about the latest trends and changes as they make an appearance at IRE. The International Roofing Expo (IRE) was a hit this year! Coming together, Karen Edwards of RoofersCoffeeShop® sits down with Brad Van Dam and Eric Duncan of Metal-Era ...
SubSeal-40 Offers More Than Just a Quick Fix
By Yvette Cruz. Why you should use a prefabricated, self-adhering, self-sealing waterproofing membrane to protect your latest project. With climate conditions currently changing and becoming increasingly extreme, it’s becoming more difficult to stay on top of waterproofing maintenance. MFM Building Product’s SubSeal-40 is a self-adhering waterproofing membrane that protects buildings ...
Robot Contractors of The Future
By Yvette Cruz The future of roofing installation is in the hands of Renovate Robotics as they build the first robotic shingle installer. Roofing repairs aren’t always as simple as they need to be. Between 45-degree angles and multiple story buildings there are challenges and safety concerns. Some contractors use ...
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