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Yvette Cruz, Tradeshow Coordinator
Latest Updates and Ventures S-5!®
By Yvette Cruz. Tested and authorized, S-5! expands accessibility to new regions around the world. Founder of S-5! and director of the Metal Roof Advisory Group, Rob Haddock met with Lauren White of RoofersCoffeeShop® at the International Roofing Expo (IRE) 2023 to talk about the latest ventures of S-5! ...
Showing Appreciation for a Vietnam Veteran by Gifting a New Roof
By Yvette Cruz. A U.S. war veteran is reminded of the kindness that strangers share for military members when he is given a new roof. Living in Tampa, Florida, is an army veteran named David Rowe. Having served in the Vietnam War, David has seen his fair share of ...
Train for the Best With the Best
By Yvette Cruz. APOC ® MasterWorks Training & Education Program dedicates time and space to coach and develop contractors' skills for roof coatings and restoration products. Apprenticeships, schooling and training programs all are great ways to receive hands-on experience. Some companies won’t hire without proper training, which makes it ...
When We Help Each Other, Everyone Prospers
By Yvette Cruz. Roofing contractor awards non-profit housing organization a roof for the holidays. Throughout the years, mental health has been taken more seriously. There are more people every day who are coming forward and realizing that mental illnesses such as PTSD and depression are just as serious as any ...
Showing Appreciation for a Vietnam Veteran by Gifting a New Roof
By Yvette Cruz. A U.S. war veteran is reminded of the kindness that strangers share for military members when he is given a new roof. Living in Tampa, Florida, is an army veteran named David Rowe. Having served in the Vietnam War, David has seen his fair share of ...
Keeping Warm With a New Roof
By Yvette Cruz. A mother and daughter are gifted a new roof to keep warm right before the holiday season. Michigan isn’t just known for their beautiful Great Lakes shorelines and being the lighthouse capital of the world. Being closer to the Candian border, the winters are cold and ...
Fabricating Metals for Easier Access and Conveniency
By Yvette Cruz. Work smarter not harder with CIDAN’s machinery. Heidi J. Ellsworth meets up with Ryan King from CIDAN in this interview at the North East Roofing Contractor Association (NERCA) 2023 tradeshow. Bringing the viewers at home a taste of this convention, Heidi talks with Ryan about machinery ...
Attracting Gen Z to the Roofing Industry by Offering More
By Yvette Cruz. Appealing to younger generations is one of the biggest challenges in today’s workforce and WTI is here to offer an apprenticeship which enables more opportunities for members. In Season 5, Episode 17 of Roofing Road Trips with Heidi J. Ellsworth, we welcome Caden Aquino of Weatherproofing ...
MetalVue Collaborates With Predictive AI to Advance Marketing Strategy
By Yvette Cruz. Mark MacDonald discusses partnerships with EagleView and other marketing companies to make business easier and accessible. In Season One, Episode One of MetalCoffeeShop’s MetalCast, Heidi J. Ellsworth welcomes Mark MacDonald from Sherwin-Williams to talk about the prosperity of MetalVue and the individual advancements that help contractors find ...
MCA and METALCON Live! Presents Residential Re-Roofing With Metal
By Yvette Cruz. Todd Miller features advantages of metal roofs on residential homes and the growing demand in roofing industry. METALCON 2023 is going to be one of the biggest international events in the metal construction industry this year. With tradeshows and conferences dedicated to the newest technologies and the ...
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