Events

January 2026

Industry Outlook & Opportunities General Session

January 20, 2026 @ 9:30 am - 10:50 am PST

The North American roofing industry is experiencing an exciting period of transformation and opportunity. While navigating advances in technology, workforce evolution, updated insurance standards and changing customer expectations, the multi-billion-dollar roofing sector continues to demonstrate remarkable adaptability and innovation. Even as economic factors including tariffs, regulatory updates and immigration policy ...
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IRE 2026 - Keynote

January 20, 2026 @ 9:30 am - 10:50 am PST

Get motivated and come together with the industry during the biggest event at IRE. More details to come! Learn more!
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Cool Exteriors: A New Frontier in Efficient and Resilient Buildings

January 20, 2026 @ 11:30 am - 12:15 pm PST

Highly solar-reflective “cool” roofs have long been embraced in many U.S. cities and states to reduce cooling energy use, greenhouse gas emissions, and the impacts of the urban heat island effect. However, the exterior walls of a building also play an important role in protecting residents from the elements—including extreme ...
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Getting Your Team To Use the Tech Tools That Grow Your Business

January 20, 2026 @ 11:30 am - 12:15 pm PST

New technology can spark change, but lasting success comes when your team truly buys in. In this keynote, Dean Curtis, CEO of Ingage, explores how leading home improvement businesses turn tech adoption into transformation. You’ll learn how to inspire engagement, sustain momentum and turn great tools into everyday habits that ...
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Marketing Best Practices for the Roofing Industry, Part 1

January 20, 2026 @ 12:30 pm - 1:15 pm PST

You don't have to compete on price alone! Learn the most effective strategies to attract customers, strengthen your brand, and grow your roofing business in a competitive market. As a residential roofing company owner, your company's future depends on your ability to raise awareness. In an industry that is not ...
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Mejores Prácticas de Marketing para la Industria del Roofing, Parte 1

January 20, 2026 @ 12:30 pm - 1:15 pm PST

¡No tiene que competir con base en precio solamente! Aprenda las estrategias más efectivas para atraer clientes, fortalecer su marca y hacer crecer su negocio de techado en un mercado competitivo. Como dueño de una empresa de Roofing residencial, el futuro de su empresa depende en su habilidad para dar ...
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Workforce Successes Through SkillsUSA

January 20, 2026 @ 12:30 pm - 1:15 pm PST

The roofing industry has embraced SkillsUSA to help high school and post-secondary students get excited about roofing as a career option. In its first three years of engagement, NRCA has partnered with industry professionals—contractors, manufacturers, distributors and other organizations—to drive a robust presence at the National Leadership and Skills Conference. ...
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Considerations When Adding New Product Lines

January 20, 2026 @ 1:30 pm - 2:15 pm PST

As roofing contractors seek new ways to drive growth and profitability, many are exploring the addition of complementary product lines such as windows, doors, siding and decks. But diversification isn’t as simple as adding a new SKU. It requires the right strategy, systems and culture to succeed. In this fast-paced, ...
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Coffee Conversations LIVE at IRE 2026 - Day 1

January 20, 2026 @ 2:00 pm - 3:00 pm PST

Join us for an exciting LIVE Coffee Conversations at the International Roofing Expo (IRE) 2026, sponsored by SRS Distribution, where a panel of contractors will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and economic impacts, this engaging ...
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Coffee Conversations LIVE at IRE 2026! - Day 1

January 20, 2026 @ 2:00 pm - 3:00 pm PST

Join us for an exciting LIVE Coffee Conversations at the International Roofing Expo (IRE) 2026, sponsored by SRS Distribution, where a panel of contractors will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and economic impacts, this engaging ...
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EmpowerAll Reception

January 20, 2026 @ 4:00 pm - 5:00 pm PST

Celebrate unity in the roofing industry with a special NRCA event. More details to come! Add to your calendar!
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First Timer's Reception

January 20, 2026 @ 4:30 pm - 5:00 pm PST

First time at IRE? Let's Deal You In! Ready to hit the jackpot at your first International Roofing Expo? Start your Vegas adventure at our exclusive First-Time Attendees Reception! This is your chance to connect with other first-timers who are just as excited as you are, build relationships that'll benefit ...
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IRE 2026 - Welcome party

January 20, 2026 @ 5:00 pm - 7:00 pm PST

Network and engage with industry professionals. More details to come! Add to your planner!
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MCAA’s Masonry Skills Challenge

January 21, 2026 @ 8:00 am - 2:00 pm PST

Wednesday, January 21 8:00 AM Location: Bronze Lot, next to South Hall The Masonry Skills Challenge consists of masonry apprentices in first, second, and third-year levels showcasing their training in masonry by competing against winning apprentices from various regions. The contestants put their skills to the test as they complete ...
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NRCA Field Leadership Training, Level 1

January 21, 2026 @ 8:00 am - 4:00 pm PST

Take a proactive approach to employee education by sending your field managers to this class, which focuses on communication and management skills. Foremen often have excellent roof system installation skills but may lack strong communication and management abilities that would help them lead more effectively. This course teaches your foremen ...
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