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Why should contractors add fluid applied roofing to their business offerings?

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September 15, 2025 at 9:21 a.m.

AnnaLockhart

In this CoatingsCoffeeShop® Coffee Conversations, sponsored by Henry Roofing Solutions, Megan Ellsworth visits with Pete Harding of GoGreen Roofing, Eric Thompson with Henry and John T. Hull from Gulf Coast Infrared about what a contractor’s journey into the fluid-applied roofing market looks like and the lessons learned along the way. From how they got started to the unique challenges and opportunities contractors face when expanding into fluid-applied systems, the discussion offers insight for companies of all sizes. Listeners will hear both contractor and manufacturer perspectives on what it takes to build successful partnerships, the support that makes the biggest difference and the strategies that push businesses to grow. The conversation also explores why offering complete fluid-applied restoration systems matters and the ways Henry Roofing Solutions partners with contractors throughout their journey.


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