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CCS Influencers - December 2024
Cause marketing starts with local community efforts
CCS Influencer John Walker says it's just extraordinary that I work for such a great company that allows the ability and the time for us to go out and help. Editor's note: The following is the transcript of a live interview with CCS Influencer John Walker. You can read the ...
The impact of cause marketing on brand reputation in the roofing industry
CCS Influencer John Kenney says cause marketing is a powerful tool for roofing contractors to enhance their brand reputation, build stronger community ties and foster customer loyalty. Throughout my years in the industry, I’ve seen how businesses in our field can benefit from aligning themselves with meaningful causes. Cause marketing, ...
How to communicate company goals effectively for 2025
CCS Influencer John Kenney says achieving alignment within your company means ensuring employees understand the vision, values and objectives that drive the business forward. As a long-time veteran in the roofing industry, I understand that aligning a team with company goals requires clear, consistent and meaningful communication. For 2025, achieving alignment ...
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