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CCS Influencers - October 2025
Opening doors to new markets
CCS Influencer Shawn Morgan says diversifying your portfolio can help you connect with a wider client base. If you’re looking to stand out and expand your business beyond traditional roofing and waterproofing, there are a lot of coating applications to consider. Some tie directly into your existing building envelope work, while ...
How diversifying with coatings opens new avenues for contractors
CCS Influencer John Kenney explains how coatings give contractors an edge in the industry. Expanding into coatings is one of the most innovative ways for roofing and building envelope contractors to grow without overhauling their business model. Your skills, tools and crew knowledge fit naturally into this space. The key is ...
Diversification and innovation are powerful words
CCS Influencer Joe Sorrentino shares his thoughts on what construction coating applications contractors should add to differentiate and expand their business. As the saying goes, “If you do not innovate, you evaporate!” Diversification and innovation are powerful words. What do they mean for you and your firm? The trends in ...
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