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CCS Influencers - April 2026
Coatings vs. Single-ply: Understanding the personality of the roof
CCS Influencer Joe Sorrentino says there are inherent advantages to both taking care of your roof and having a proactive look at life cycle cost. Editor's note: The following is the transcript of a live interview with Joe Sorrentino of JoeSorrentino LLC. You can Read the interview below, Listen to the ...
Selling fluid-applied systems to skeptics starts with how you frame the conversation
CCS Influencer John Kenney says successful contractors position themselves as advisors who understand multiple solutions. If you’ve been around this industry long enough, you’ve heard it before. A building owner or consultant looks at a fluid-applied system and says, “I’d rather just replace the roof.” In many cases, that reaction ...
To sell coatings, build a relationship first
CCS Influencer Will Lorenz says the central parts to being a trusted partner are discussing the customer's roof condition, budget and future property plan. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings Manufacturing Corp. You can read the interview below, Listen to ...
Creating solutions for liquid applied systems
CCS Influencer Joe Sorrentino offers several strategies to promote liquid-applied roofing systems to non-believers. Editor's note: The following is the transcript of a live interview with Joe Sorrentino of JoeSorrentino LLC. You can read the interview below, Listen to the podcast or Watch the recording. Lauren White: Hello everyone, this is Lauren ...
Explaining coatings rather than just selling them
CCS Influencer Shawn Morgan shares insight into helping skeptical business owners understand what coatings can do for their projects. Selling roof coating systems to skeptics isn’t about pushing product…It’s about lowering their risk and helping them rethink how they view their roof. Most skepticism comes from a past failure, a bad ...
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