Will Lorenz - Say It and Spray It

In this CoatingsCast™ episode, host Karen Edwards is joined by Will Lorenz from General Coatings to take a closer look at the growing role of spray foam roofing in today’s commercial and industrial markets. The conversation explores how SPF systems differ from traditional roofing options, where adoption is accelerating and what types of projects best showcase the system’s performance and versatility. Listeners will also hear about the advantages spray foam offers during installation and long-term building performance, along with the challenges contractors should be prepared for when entering the market. The discussion highlights the importance of training, certifications and safety while also previewing what attendees can expect to see at the upcoming SPFA trade show, including new innovations shaping the future of spray foam roofing.

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