4 Reasons to Exhibit at IRE

By Cass Jacoby, RCS Reporter.  

Why you should become an exhibitor at one of the biggest roofing events in the industry. 

The International Roofing Expo (IRE) for 2022 is taking place on February 1-3 at the Ernest N. Morial Convention Center in New Orleans, Louisiana. As the premier event for education and networking in the roofing industry, IRE welcomes industry professionals to share strategies and discuss best practices, as well as discover new technologies and the latest projects.  

The International Roofing Expo audience is comprised of highly qualified owners, buyers and influencers who are actively seeking new brands and products to help them improve their business. Take the next step in reaching more industry professionals by becoming an IRE Exhibitor. Read on for more reasons on why you should exhibit at the roofing event of the year: 

1 - Live events are your best marketing channel. Live exhibitions are one of the most effective forms of marketing. Connect and network in person with top industry professionals. 

2 - Meet with registered buyers. IRE attendees are highly qualified buyers that are actively looking for new suppliers and products. Over 65% of attendees are involved in buying decisions. More qualified buyers attend the International Roofing Expo (IRE) than any other roofing and exteriors event. 

3 - Increase brand awareness. Over 50% of attendees make IRE the only event they visit each year. Ensure your brand is among the ones they will see in person. “This show is a can’t miss for companies desiring to expand their market and raise awareness of their products,” Jim Bachman of Contractor Metals told IRE. 

4 - Generate new sales. On average, 78% of buyers intend to order $82,000 worth of products within a year from exhibitors they met at the show. "We started going to the IRE our first year in business and have not missed a year since.  We continue to increase our booth size and the ROI is tremendous!  If you do any kind of business with roofing contractors you need to be at this show!" Derik Kline of HailTrace told IRE. 

Exhibiting at IRE is a fantastic opportunity to engage with leading industry experts and be a part of the premier event for education and networking within the roofing industry. Book your booth at IRE today!  

Learn more about IRE in their RoofersCoffeeShop® Directory or visit www.theroofingexpo.com. 

Photo credit: IRE