APF Polymer Surfaces unveils new packaging to complement brand refresh

Sleek, color-coded packaging and QR code enhancements deliver clarity, accessibility and a modern edge for professional users.

APF Polymer Surfaces, a leading brand in advanced flooring solutions, is introducing a bold new look for its packaging, bringing greater visual clarity and functionality to the jobsite while reinforcing the brand’s commitment to innovation and contractor support.

The updated packaging features a modern, streamlined design that enhances the customer’s experience from the first glance. A standout enhancement is the addition of QR codes to all product packaging. These QR codes connect users directly to the APF website’s product data sheets section, providing on-the-spot access to detailed documentation including safety protocols, mixing ratios and application guidelines. This feature supports streamlined workflows and fosters safer, more efficient installations.

Product categories are now clearly color-coded, making it easier than ever for contractors and distributors to identify and differentiate solutions. The refreshed labels prioritize key elements which are displayed with better readability to ensure that essential information is quickly accessible, even in fast-paced work environments.

“This refresh is about more than just aesthetics, it’s about delivering real jobsite value,” said Daniele Doerge, marketing manager, ICP Group. “We’ve listened to our contractor partners and have responded with packaging that meets their needs for speed, accuracy and clarity.”

The packaging rebrand comes on the heels of APF’s recently updated website, which offers a seamless, mobile-friendly interface tailored to contractors, specifiers and other industry professionals. Together, the upgraded packaging and website reflect APF’s commitment to being a trusted, forward-thinking partner in the concrete coatings industry.

To explore APF’s full line of polymer flooring systems or to experience the newly updated packaging and website, visit www.apfepoxy.com.

About ICP

Innovative Chemical Products (ICP) Group is a leading specialty chemical manufacturer in North America and provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction and sports surfaces. ICP is privately held and manufactures products under several recognized specialty groups. For more information, visit www.ICPGroup.com.

ICP is a portfolio company of Audax Private Equity.