Building a safer construction industry starts with a conversation

By Heidi J. Ellsworth.

Construction Suicide Prevention Week reminds us that every company can help employees find support before a crisis becomes a tragedy. 

The construction industry knows how to protect people from physical hazards. We hold safety meetings, conduct jobsite inspections, require fall protection and make sure crews understand the procedures that can save their lives. During Construction Suicide Prevention Week, September 14-18, 2026, we must bring that same commitment and consistency to mental health and suicide prevention. 

This year's theme, "Building on Progress," recognizes that progress is being made while reminding us that the work is far from finished. The Centers for Disease Control and Prevention continues to identify construction as one of the industries with the highest suicide rates, making this an issue every roofing and construction company must be prepared to address. 

For company owners and leaders, the first step does not require becoming a mental health professional. It begins with creating a workplace where people know it is safe to speak up, supervisors know how to respond and everyone understands where immediate help is available. 

One of the most important resources we can share is 988. The 988 Suicide & Crisis Lifeline gives employees and employers an easy-to-remember number they can use when they or someone they know needs emotional support. 

The Lifeline is available 24 hours a day, seven days a week across the United States and its territories. Employees can call or text 988 or chat online to connect with a skilled crisis counselor for free, confidential and judgment-free support. 

A person does not need to be actively considering suicide to reach out to 988. The Lifeline can also help people experiencing depression, anxiety, substance-use concerns, financial worries, relationship problems, loneliness or other forms of emotional distress. Employers, supervisors and coworkers can also call 988 when they are concerned about someone and need guidance on how to help. 

Construction companies should make 988 as visible and familiar as every other emergency and safety resource. Put it on jobsite posters, safety boards, hard-hat stickers, employee handbooks, company intranets and payroll communications. Include it in new-employee orientation and regularly remind employees that using 988 is a sign of strength, not weakness. 

Most importantly, talk about it often enough that employees remember it when they need it. A phone number only helps when people know what it is, understand when to use it and believe they will not be judged for reaching out. 

This is where toolbox talks can make an immediate difference. Construction companies already use these short conversations to address fall protection, heat stress, personal protective equipment and other jobsite hazards. Mental health and suicide prevention deserve a place in that same safety routine. 

A toolbox talk can explain what 988 is, identify warning signs that someone may be struggling and remind employees to check on one another. It can also give supervisors the language they need to begin a difficult conversation with care and respect. Employers do not have to wait until someone is in crisis to make mental health part of their safety culture. 

The resources available through Construction Suicide Prevention Week make these conversations easier. Companies can register their participation, take the pledge and access toolbox talks and other materials that can be shared with crews. The 2026 pledge asks participants to learn at least one new way to seek help for someone in need, including learning about 988, company Employee Assistance Programs and toolbox-talk resources. 

Roofing companies should also visit the National Roofing Contractors Association's Be Tough Enough website. NRCA has developed roofing-specific mental health and suicide prevention resources, including a toolbox talk, suicide prevention fact sheet, break room poster, educational programs, hard-hat stickers and its powerful "Be Tough Enough" video. Many of these resources are available in both English and Spanish, helping companies bring this vital message to their entire workforce. 

The message behind Be Tough Enough is one our industry needs to embrace. Real toughness includes being willing to say you are struggling, asking someone if they are okay and standing beside a coworker as they connect with help. NRCA's materials give contractors practical ways to make those actions part of everyday business. 

I also encourage roofing and construction leaders to learn from Mandy McIntyre, a dedicated advocate for mental health in our industry. Mandy has worked tirelessly to help companies move beyond awareness by developing people who can recognize when someone may need support and help connect that person with appropriate resources. 

Through Mental Health First Aid, individuals can learn how to notice signs of mental health or substance-use challenges, approach a person with care and guide them toward professional help. Mandy's Mental Health First Aider resources are designed for the roofing and construction community, helping trained employees bring practical tools and greater understanding back into their businesses. 

Having trained Mental Health First Aiders within a company does not replace professional care. It gives employees trusted people who are prepared to listen, respond without judgment and help someone take the next step. Just as employees are trained in CPR or first aid, mental health training prepares them to respond when the warning signs are emotional rather than physical. 

At The Coffee Shops®, we are committed to spreading the word about suicide prevention and the lifesaving support available through 988. As part of that commitment, we will host two special Coffee Conversations, sponsored by Tremco, during Construction Suicide Prevention Week. 

On September 15, 2026,  we will be joined by Mandy McIntyre of Tremco for an English-language Coffee Conversation focused on mental health, suicide prevention and the actions companies can take to support their employees. On September 17, 2026, we will present a Spanish-language Coffee Conversation with Lorna Rojas of Tremco, ensuring this important information reaches Spanish-speaking roofing professionals, crews and their families. 

These conversations are intended for owners, managers, safety professionals and every person who works in roofing and construction. We encourage companies to watch as a team, share the programs with employees and use them to begin ongoing conversations within their organizations. We are grateful to Tremco for sponsoring both programs and helping us bring this message to English- and Spanish-speaking members of our industry. 

During Construction Suicide Prevention Week, please visit ConstructionSuicidePrevention.com, explore NRCA's resources at BeToughEnough.org and bring a suicide prevention toolbox talk to your company. Share 988 with your employees, participate in The Coffee Shops' upcoming Coffee Conversations and consider Mental Health First Aid training for members of your team. 

We build businesses, roofs, buildings and communities together. We must also build workplaces where people look out for one another, where difficult conversations are welcomed and where every employee knows they do not have to struggle alone. 

If you or someone you know needs emotional support, call or text 988 or visit 988Lifeline.org. If there is an immediate, life-threatening emergency, call 911. These resources should be shared now, before someone needs them, because one conversation and one connection to help can save a life.