Cementing a legacy of innovation

By Jenny Yu.  

Sherwin-Williams leaders explain how innovation and concrete-focused expertise drive the next generation of H&C coatings. 

Sherwin-Williams continues to expand its leadership in concrete coatings with new innovations from its H&C brand, a line dedicated solely to protecting and enhancing concrete surfaces. We spoke with Assistant Product Manager Dan Hedberg and Marketing Manager Garrett Harris about how the company’s history and forward-looking strategy shape the next generation of high-performing products, including the upcoming Heavy Shield™ Plus. 

A history of quality and innovation 

Dan said Sherwin-Williams’ long record of durability and market leadership stems from its commitment to innovation. “From introducing the first ready-mix paint and first resealable paint can in the 1870s, to introducing the first water-based house paint and first roller applicator in the 1940s, to introducing the first custom color mixer and first paint can shaker in the 1950s and 60s, innovation is nothing new to us,” Dan stated. “It’s the lifeblood of our company and what has made us so resilient over our close to 160-year history.” 

With nearly 5,000 stores worldwide and over 60,000 employees, Sherwin-Williams continues to grow in reach and reputation. “We deliver not only a physical product that is good, but we also provide a good experience,” Garrett shared. “Contractors and property owners trust us because we deliver solutions and stand behind our products. Because of that, people continue to come back to us.” 

H&C also boasts a long history of consistency and proven performance on a specific focus. “Since 1929, H&C’s focus has always been, and will always be, concrete.” Dan said. “With H&C, you know you’re getting the muscle of Sherwin-Williams in terms of research, technical expertise, distribution, elite talent and next generation facilities, but also a hyperfocus on concrete surfaces and the concrete industry specifically.”  

“Think of it as the go-to brand for protecting and beautifying outdoor concrete,” Garrett added. “What sets H&C apart is its focus: we specialize in coatings that transform hardscapes without the cost and disruption of replacement. We have teams only dedicated to concrete coatings and how that interacts both with contractors, with homeowners and with people trying to expand their business.” 

Outdoor concrete opportunities and challenges 

Extreme climate, foot and vehicle traffic, and durability are the most pressing concerns H&C strives to address when innovating for outdoor concrete performance.  

"Concrete is assumed to protect itself, and that's not always the case,” Garrett shared. “So, we try to provide that education so we can help everyone overcome the challenges and present opportunities with our products. Our coatings protect against moisture, UV and wear, helping contractors deliver long-lasting results that save clients money and elevate curb appeal.” 

Dan agreed. “That’s where H&C shines. At the end of the day, it is always going to be cheaper to protect your existing concrete than to let it ride and end up needing to repair or replace it,” Dan emphasized. “No matter kind of finish you’re looking for or what kind of surface you’re coating — H&C has you covered.” 

With products including clear sealers, penetrating waterproofers, decorative stains and high-performance epoxies, H&C meets the needs of both contractors and homeowners in providing the best solutions possible. 

What’s next: Heavy Shield Plus 

One of the brand's newest solutions is Heavy Shield Plus, a breakthrough in adhesion and abrasion resistance. “H&C Heavy Shield Plus is our next generation, super-premium, water-based solid color concrete stain designed with Supreme Adhesion Technology to maximize resistance to flaking and peeling even in high-traffic areas.” 

“It’s a next-generation protective coating designed for high-traffic and harsh environments — think commercial walkways, patios and outdoor entertainment spaces,” Garrett added. “What makes it unique is its advanced abrasion resistance, ability to withstand ponding water and its very much improved adhesion.” 

Learn more about Heavy Shield Plus and the full H&C product lineup today.