How AI tools are elevating roof coating sales

By Jesse Sanchez. 

Coatings contractors are using instant measurement tools and smarter calculators to qualify projects faster and deliver restoration quotes with more confidence. 

In the coatings world, speed can decide who wins the job. Building owners exploring restoration options want clarity, fast. Instant Roofer is leaning into that reality with tools built to deliver instant roof data, faster quotes and stronger conversions without relying on the slow, costly measurement reports that have long been the industry norm. 

The company’s newest combination of Instant Measure Reports and its upgraded roofing calculator is designed to give coating contractors immediate insight into roof size, pitch and project complexity as soon as a lead comes in. The concept is straightforward. Data should move a restoration conversation forward, not delay it. Founder Jeffrey Berzolla highlighted that foundation, explaining, “The linchpin of all of our technology is our measuring tech,” which now powers both the instant reports used by sales teams and the calculator embedded on contractor websites. 

That measuring engine keeps evolving behind the scenes. Jeff shared that their tools are  “constantly changing and evolving,” pointing to the AI models that once drew from four data sources now utilize more than two dozen. When an individual roof element reaches the company’s accuracy benchmark, typically above 85-90 percent accuracy, it gets added directly to the contractor dashboard.  

For coatings professionals, the impact of these tools shows up first in response time. Instant Measure Reports turn an address into a detailed roof snapshot in about 10 seconds. That speed stands in stark contrast to traditional measurement tools that Jeff described as slow and expensive, often requiring an hour to a full day to generate and costing between $18 and $120 for a single report. In a market where owners compare restoration to replacement, delays can push them toward another contractor or another solution. 

That’s why Instant Roofer encourages contractors to make these instant reports the first move in their sales process. Jeff put it plainly, stating, “If you're not starting with these measurement reports, you're losing sales. Traditional measurement reports are too slow and expensive.” Unlimited instant measurements through a subscription model have already helped many contractors eliminate the unpredictability and cost of third-party reports. 

Instant Roofer now bundles both Instant Measure Reports and the roofing calculator under one monthly subscription, following a 30-day free trial and supported by seasonal promotional pricing. But the bigger story is in how the constantly learning AI engine reshapes expectations for the coating industry. With faster measurements and more accurate roof data, contractors can qualify jobs earlier, streamline restoration estimates and reach property owners before a competitor steps in. 

Learn more about how Instant Roofer’s Instant Measure Reports and roofing calculator can strengthen your roof coatings sales process and set you up for a successful season!