How live contractor feedback reshapes roofing software

By Jenny Yu.  

Dataforma leaders will discuss a new model for collaboration between contractors and software providers. 

On May 13, 2026, a new episode of CoatingsTalk™ will spotlight a bold approach to software development in the roofing industry. Titled “Software, Collaboration and the Alchemy of Getting It Done,” this webinar brings together leaders from Dataforma to examine how direct contractor collaboration is elevating customer experience and product innovation.  

Dataforma is a cloud-based, all-in-one field service and project management platform built specifically for commercial contractors. The software helps companies manage everything from service operations and scheduling to CRM, job tracking and financial workflows in one centralized system, accessible from any connected device. 

This episode’s host, Megan Ellsworth, will sit down with Brain Cook, recently promoted chief operating officer of Dataforma, as well as Mark Zeleznock, the company’s CEO and co-founder. Together, they will unpack an unprecedented 2025 summit that broke from tradition by inviting users of its platform directly into the process of developing software. The session will explore how this approach differs from conventional methods, how it created a unique chemistry between developers and contractors and why it represents a significant shift in how roofing software can evolve. 

Another central theme of this discussion will be Dataforma’s decision to return to its roots of centering contractors as the primary source of research and development. Attendees will also get a closer look at the outcomes of this experiment, including enhancements to Dataforma’s sales and service modules and maintenance contract capabilities. 

Beyond product improvements, the conversation will address the broader implications for expanding customer satisfaction, trust and long-term engagement. Brian and Mark will share anecdotes, lessons learned and plans for further cultivating this collaborative model to shape future events, including a potential follow-up summit in 2026. 

Register now to attend this online event and learn about the future of roofing technology.