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Expert Conversations
Improving performance in products and processes
By Emma Peterson. How contractors can use technology to deliver better roofs in a more efficient manner. While at the National Association of Home Builders (NAHB)’s 2026 International Builders’ Show (IBS), we had the opportunity to film a live Coffee Conversations® thanks to our sponsors, SRS Distribution! The episode ...
Turning new hires into long-term talent
By Emma Peterson. Learn about engaging and retaining new hires through intentional training. In a new episode of Coffee Conversations®, Heidi J. Ellsworth is joined by a panel of industry leaders to talk about the importance of contractors helping new hires engage and connect with their company. This panel included ...
4 practical takeaways on what AI use looks like in practice
By The Coffee Shops™. From marketing to operations, AI is beginning to reshape how roofing companies work — but success depends on how it’s used. On the final morning of International Roofing Expo (IRE) 2026, a packed room of contractors, manufacturers and industry professionals gathered early for a timely conversation ...
Coffee Conversations® brings experts together at IIBEC 2026
By Emma Peterson. A panel of industry experts discusses the growth and evolution of the roofing industry. Earlier this month, The Coffee Shops™ crew headed to the International Institute of Building Enclosure Consultants (IIBEC)’s 2026 Conference and Trade Show. While there, we had the opportunity to host a special, live ...
Creating a culture of care from the top down
By Jenny Yu. The NRCA calls for the roofing industry to make a holistic shift toward viewing mental well-being as part of worker safety. In this episode of Roofing Road Trips®, Megan R. Ellsworth spoke with Cheryl Ambrose, vice president of enterprise risk management for the National Roofing Contractors Association ...
Stronger together: The partnership between IBS 2026 and KBIS 2026
By Emma Peterson. Why bringing builders, roofers, designers and other construction professionals together at one show matters more than ever. One of the most exciting parts of the National Association of Home Builders (NAHB)’s 2026 International Builders’ Show (IBS) is that it was hosted at the same time and place ...
Why chalking on acrylic coatings should trigger action
By Jesse Sanchez. How UV-driven chalking signals coating wear and informs proactive maintenance. Roof coatings rarely fail without warning. More often, they wear down gradually, offering visible cues that protection is thinning. For acrylic systems, one of the clearest signs is chalking. During this CoatingsTalk webinar, Cameron Webb of ...
Succession planning three ways
By Emma Peterson. Explore how early planning, clear processes and documentation prepare your business for its next chapter. One of the hardest moments for any business owner or entrepreneur to properly prepare for is when it’s time to take a step back and pass the company on to the next ...
How insurance requirements are shaping the future of roof restorations
By Jenny Yu. Industry experts discuss recent insurance shifts in Florida and what this means for the roof restoration market. In a recent CoatingsCoffeeShop® Coffee Conversations, sponsored by APOC, Megan Ellsworth spoke with industry leaders Johnny Walker, national technical manager of APOC, and John Kenney, CEO of Cotney Consulting ...
DiFalco and Patterson: Partners across generations
By Emma Peterson. Learn how two men’s roofing business lives on in the next generation. In a recent episode of Stories from the Roof, sponsored by TopShield, Megan Ellsworth had the chance to talk to Charlie DiFalco, vice president of Action Roofing Services. With six different locations around Florida, ...
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