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Expert Conversations
Preparing for IRE 2026
By Emma Peterson. Industry leaders from NRCA, Informa and SRS share how they are building IRE 2026 into the biggest and most inclusive show in roofing. It might be hard to believe, but the 2026 International Roofing Expo (IRE) is less than four months away now! For those who aren’t ...
Rooftop chemistry explained
By Jesse Sanchez. Roofing expert breaks down the science behind two of the industry's most prominent coatings. In this episode of CoatingsTalk, Megan Ellsworth sat down with roofing veteran Cameron Webb from MuleHide to tackle the topic of silicone versus acrylic coatings. With more than two decades in the industry ...
Training built on relationships
By Dani Sheehan. With Progressive Materials, training is the start of a partnership built on trust, communication and shared success. In a recent episode of CoatingsCast®, Megan Ellsworth sat down with Jeff Romero, technical and education coordinator for Progressive Materials, to talk about how strong manufacturer-contractor relationships shape successful roof ...
Simplifying the job, one order at a time
By Dani Sheehan. From first-order discounts to streamlined logistics, Project Solutions Center helps you cut down on supply runs, stay informed and focus on building a strong business. In a recent episode of CoatingsCast™, Heidi J. Ellsworth sat down with industry expert Ben Sieben to discuss the inspiration and mission ...
The power of ICF construction
By Emma Peterson. From storm protection to fire resistance and energy efficiency, learn about the benefits of working with insulated concrete forms. Over the years, we’ve seen a variety of changes in the roofing and construction industries as products and technology advance. One big example of this is the move ...
Get insights on legal policies and procedures
By Emma Peterson. Enter for a chance to win a free book from industry leader and expert Trent Cotney! Being a roofing contractor often means wearing many hats, whether it’s the hard hat at the job site or a baseball cap while working on sales and marketing in the office. ...
Elevating commercial spaces with Terrazzo Flakes
By Dani Sheehan. Learn how this resinous flooring system can help you win more commercial projects. Did you know that the flooring market is projected to grow from $3.2 billion in 2023 to over $5 billion by 2030? APF Polymer Surfaces can help you break into the floor coatings industry ...
A software fit for every roofer
By Jesse Sanchez. One contractor’s search for a truly all-in-one tool led to a surprising standout find. When Kim Baxter joined O’Hara’s Son Roofing (OSR), she was tasked with an ambitious goal: build a national service program nearly from scratch. But before she could do that, she had to tackle ...
Seal with confidence
By Dani Sheehan. Discover how Geocel helps you overcome common roof repair challenges with ease. In a recent episode of MetalCast™, Megan Ellsworth sat down with Jeff Hung from Geocel to talk about one of the most critical components of any roofing repair project: sealants. From patching a leak in ...
Choosing the right roofing solution
By Jesse Sanchez. Strategic roofing choices offer more than just waterproofing; they can unlock value, streamline operations and even help close deals. In this CoatingsTalk, hosted by Karen Edwards, roofing veterans Alan Tatum and Jon Feick of BITEC unpacked the deeper strategic decisions behind coating systems, restoration and replacements, revealing ...
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