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Expert Conversations
Green homes and real returns
By Emma Peterson. 77% of homeowners believe green homes hold more value. What does this mean for contractors? Recently, we had the chance to sit down with Allison Hadley, spokesperson of American Home Shield (AHS), for an episode of Contractor Outlook™ about a study conducted for AHS about homeowner ...
Finding opportunity in every position
By Emma Peterson. Jenilee Common on embracing discomfort, continuous learning and leadership in the roofing industry. In an episode of the Stories from the Roof podcast, sponsored by SRS Distribution, Megan Ellsworth saw down with Jenilee Common, the CEO of Leaf Home. Leaf Home is a full-service roofing company that ...
Using AI as a tool, not a definitive
By Emma Peterson. Trent Cotney breaks down where AI is useful; and where it can lead you into trouble. It seems like artificial intelligence (AI), specifically generative AI, is the only thing anyone is talking about these days. To learn more about its role in roofing and construction operations, ...
Begin managing proactively with online training
By Emma Peterson. Learn how Cotney Consulting Group’s training elevates individuals, businesses and the industry as a whole. Having a properly trained team is one of the biggest factors in not only promoting individual growth but also long-term business success. But, in the busy world of roofing, it can ...
The devil’s in the metal details
By Evelyn Witterholt. Why the details matter so much when it comes to restoring metal roofing systems. Looking at a commercial metal roof (the type you see on warehouses and industrial buildings), it might appear simple at first – especially for standing seam systems that, at first glance, look ...
The restoration advantage: How manufacturers help contractors succeed
By Dani Sheehan. As restoration continues to grow, contractors increasingly rely on manufacturers not just for products, but for expertise, training and partnership. Today's restoration projects require technical expertise, accurate roof evaluations, strong sales conversations and a deep understanding of building performance. To help contractors meet those demands, manufacturers are ...
Navigating a new normal
By Emma Peterson. How contractors and manufactures can handle long-term uncertainty and instability. For the last few years, it seems like we are in a cycle of uncertainty and instability, whether that be on the geopolitical stage or local. And as 2026 continues in this trend, it ...
Keeping humanity central
By Emma Peterson. In an upcoming CoatingsTalk, Michelle Miller will share insights into balancing AI adoption with human authenticity. On July 8, 2026, Megan Ellsworth will be sitting down with Michelle Miller, the president of Creativate, for a CoatingsTalk™ all about artificial intelligence (AI). The episode, “Retaining Humanity in ...
Capturing knowledge and culture across business transitions
By Emma Peterson. Why succession planning is about more than retirement — it’s about people, knowledge and culture. For many small business owners, the goal is to create a legacy in their business that succeeds long after they retire. But the spot where many of these owners encounter issues is ...
Manufacturer reps help contractors turn technical support into jobsite confidence
By Jesse Sanchez. Luis Ramos explains why manufacturer representatives are most effective when contractors use them as an extension of the team. On this episode of Roofing Road Trips®, Megan Ellsworth spoke with Luis Ramos, territory manager for MuleHide in Southeast Florida, about the day-to-day value manufacturer representatives bring to ...
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