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Expert Conversations
Championing contractors at the Capitol and beyond
By Jenny Yu. NRCA leaders discuss the 2026 Roofing Day and ongoing advocacy efforts. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Duane Musser and Brad Stine of the National Roofing Contractors Association (NRCA) to discuss the 2026 Roofing Day in D.C. and how ongoing ...
Coatings, climate and construction in the Caribbean
By Dani Sheehan. Succeeding in new markets requires an understanding of local building practices, evolving coating technologies and strong manufacturer partnerships. In a recent episode of CoatingsCast™, Megan Ellsworth sat down with Giovanny Pazimino of Kool Seal, a brand under the Sherwin-Williams Roofing Solutions umbrella, to discuss what contractors should ...
Operating in the intersection of regulatory pressure and economic volatility
By Emma Peterson. A conversation with Trent Cotney on why proactive policies and operations matter more now than ever. Going into 2026, there was a lot of commotion to keep track of, from uncertainty about tariffs to immigration changes and beyond. And now, one quarter into the year, there are ...
Leveraging contractor insights to accelerate innovation
By Jenny Yu. Dataforma’s latest updates show how contractor-driven design can improve functionality, speed and user experience. At a time when roofing contractors expect software to evolve quickly, Dataforma is leaning heavily into customer-driven development and AI-powered innovation. During a recent CoatingsTalk™ hosted by Karen Edwards, Dataforma leaders shared ...
When your company grows beyond you
By Emma Peterson. How succession planning and fractional advisors help owners secure their legacy and their company’s future. In the trades, businesses often start as small, family-owned operations. And when these businesses are small, it’s natural that many owners find themselves wearing multiple hats and managing a seemingly endless ...
How SPFA brings the industry together
By Emma Peterson. A conversation with SPFA’s Lisa Smith on how SPFA empowers contractors and members through education, resources, events and more. Founded in 1987, the Spray Polyurethane Foam Alliance (SPFA) is a national 501(c)6 trade association. Their mission is to provide support to contractors, manufacturers, distributors and other professionals ...
Four generations of roofers and counting
By Emma Peterson. O’Donnell Roofing Co. has delivered high-quality craftsmanship and service to families for over a century. It’s not uncommon to find family businesses in the roofing industry, but even in their Havertown community, a 102-year-old family legacy is impressive. To learn more about the legacy that O’Donnell ...
Why SkillsUSA matters for roofing’s future
By Emma Peterson. How competition and mentorship help students find careers in roofing. As the 2026 SkillsUSA National Championship get closer (it’ll be hosted June 1-5, 2026, in Atlanta, Georgia), we wanted to take a moment to highlight the way this organization supports students and celebrates the trades. To do ...
Invaluable training from an industry expert
By Emma Peterson. Learn from John Kenney’s decades of experience and insights through Cotney Consulting Group’s accessible online training programs! Through our work reporting on the world of roofing, The Coffee Shops™ crew get the chance to talk to experts and leaders from all across the industry. One ...
3 ways decorative floor systems can grow your business
By Dani Sheehan. Understand the design possibilities and performance behind decorative coating systems to uncover new opportunities waiting right under your feet. As customers continue looking for surfaces that combine style, performance and value, decorative coatings are moving beyond the floor of their garage. In an episode of CoatingsCast™, Ryan ...
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