How to sell roof maintenance and keep customers coming back

By Dani Sheehan.

KARNAK experts reveal how roof maintenance increases your company’s profits and your customers’ loyalty.

Are you looking to boost your business with steady work, increased profits and stronger customer relationships? Then you won’t want to miss this upcoming CoatingsTalk™, where Megan Ellsworth sits down with Chris Huettig and John McDermott from KARNAK to discuss why roof maintenance is a must-have service for commercial contractors.

Roof maintenance is about preventing problems as much as it is about fixing them. Most single-ply roofs have been in service between 20 and 30 years, meaning they are aging and beginning to show signs of wear. New coatings technologies are revolutionizing the way contractors help building owners extend roof lifespans and avoid costly replacements. From sealants and reinforcement fabrics to specialized application tools, having a well-equipped service vehicle is crucial for efficient and effective repairs. Chris and John will dive into moisture detection and other testing tools to help identify underlying issues before they become major problems, while also identifying the right repair products to ensure compatibility with the specific roof system being serviced.

By using high-quality materials and the proper techniques, you position yourself as a trusted partner throughout the life of the building while creating a steady revenue stream for your business.

What you’ll learn in this CoatingsTalk:

• How maintenance services increase profits and create recurring business
• The essential tools, materials and skills needed for effective roof repairs
• Strategies to position maintenance as a proactive, value-added service
• How to overcome common objections from building owners
• The role of manufacturers in training, warranties and product selection

Chris and John will break down these topics and more, offering expert insights on selling repair and maintenance work to new and existing customers. If you’re looking to build long-term customer relationships and increase your profits, you won’t want to miss this discussion.

Tune into this CoatingsTalk to learn how to make maintenance a significant asset to your company.