Keeping humanity central

By Emma Peterson. 

In an upcoming CoatingsTalk, Michelle Miller will share insights into balancing AI adoption with human authenticity.  

On July 8, 2026, Megan Ellsworth will be sitting down with Michelle Miller, the president of Creativate, for a CoatingsTalk™ all about artificial intelligence (AI). The episode, “Retaining Humanity in an AI Transition,” will cover how contractors and industry professionals can use AI to elevate their operations while keeping humanness at the center of their operations.  

Meet the guest 

Michelle’s background includes an MBA from Case Western Reserve University and extensive experience managing marketing for both large and small companies. She is a multi-passionate entrepreneur with multiple podcasts, tactical campaigns and HubSpot certifications under her belt.  

As the president of Creativate, her work focuses on discussing and implementing marketing excellence for businesses of all sizes, from start-ups to community pillars. Michelle has been recognized for her incredible work through several awards, including “the President’s Award at a prior company & the Outstanding Service Award by the Single Ply Roofing Industry association.” 

Key learning points 

Michelle’s conversation with Megan promises to give listeners and attendees a wholistic perspective on AI. They’ll kick off the episode by explaining the ways that AI can be incorporated into roofing operations, such as in communications and operating procedures. 

They will then dive into how to balance the incorporation of this new technology while staying grounded and authentic. In other words, they’ll talk about where AI falls short and where contractors should let their authentic voice shine.  

This CoatingsTalk is a resource for contractors looking to use AI responsibly and in a way that boosts their business. Attendees can expect to walk away with a clear idea of how AI can support them in a way that is authentic and aligned with their company values.  

Register to attend this CoatingsTalk live on July 8, 2026 at 11 a.m. PT (2 p.m. ET).