Presenting the 2025 Arizona Roofing Expo seminars!

By Arizona Roofing Contractors Association.

Plan your trip to the 56th Annual Arizona Roofing Expo with this guide to the educational seminars!  

The Arizona Roofing Contractors Association (ARCA)’s will be hosting the 56th Annual Arizona Roofing Expo at Little America Hotel in Flagstaff from September 11, 2025 to September 13, 2025 — the only roofing expo and tradeshow in Arizona! This is great opportunity to connect with industry professionals, attend exclusive educational seminars, score incredible deals at the Roofers' Auction (featuring over $40,000 in roofing materials), compete in sporting events and so much more! With so much happening, it's helpful to plan your schedule ahead. To help, we've compiled a quick guide to the educational seminars that will be happening on Saturday, September 13. 

The difference between quality control and quality assurance

Saturday, 9:00 a.m. to 10:00 a.m. | Agassiz Room
Presented by Bryan Hill, WRECORP

Quality assurance inspections, conducted by a third-party representative on behalf of the building owner, ensure compliance with construction contracts, manufacturer guidelines and industry standards. Contractors perform Quality Control inspections to meet the same requirements while also managing safety protocols and maintaining the roof’s watertight integrity during installation. Attendees will learn about the procedures for both assurance and control across common roofing systems used in Arizona.

Year over year sustainable safety culture

Saturday, 10:00 a.m. to 11:00 a.m. | Aspen Room
Presented by Jessie Atencio, Premier Risk Management

This seminar is designed to equip participants with the knowledge, strategies and tools to build and sustain a safety culture within their organizations while fostering continuous improvement year over year. Attendees will explore the principles of workplace safety, organizational behavior and change management. Topics include leadership commitment, employee engagement, risk assessment, data-driven safety metrics and strategies for long-term workplace transformation.

From roofer to CEO: How to build a profitable, scalable roofing company

Saturday, 11:00 a.m. to 12:00 p.m. | Spruce Room
Presented by Luke Boyenger, Cruzumi CFO & Advisory

Tired of wondering where all the money goes, even when jobs are rolling in? In this high-impact session, you’ll learn how to take control of your numbers, stop the profit leaks and scale with confidence. Led by Luke Boyenger, the CEO of a fractional CFO firm that specializes in construction companies, this seminar will show you what’s really holding your business back — and how to fix it. If you’re ready to stop running your business from the bank account and start thinking like a true CEO, don’t miss this.

Visualize. Lead. Build: How mental reps drive real-world results

Saturday, 12:00 p.m. to 1:00 p.m. | Ponderosa Room
Presented by Melissa Chapman, The Glo Group

Discover how to harness the science of mindset in this transformative session. Learn why your brain believes what you visualize, how focus sharpens awareness and how mental rehearsal builds real confidence. Explore the powerful connection between belief and behavior and how emotions anchor lasting change. Leave with practical strategies to put these principles into action and elevate your personal and professional performance.

If you haven't already, make sure to register for the ARCA’s 56th Annual Arizona Roofing Expo!