Roofing Alliance student voices from the 2026 competition highlight what the next generation wants from the roofing industry

By Heidi J. Ellsworth, The Coffee Shops. 

From culture to career growth, students share what matters most as they prepare to enter the roofing workforce. 

At the International Roofing Expo (IRE), the Roofing Alliance Student Competition showcased more than the technical skills of construction management students. It provided a powerful look into the mindset of the next generation entering the roofing industry. 

Through a series of interviews conducted by RoofersCoffeeShop with teams from Bradley University, the University of Florida, Auburn University, Colorado State University and Clemson University, a clear and consistent message emerged about what these future professionals are looking for as they begin their careers: Company culture.  

Students consistently emphasized the importance of working in an environment built on respect, collaboration and connection. They are not simply looking for a job. They are looking for a workplace where they feel valued, supported and part of a team. Many described wanting to work for companies where leadership is approachable and where success is shared, not dictated by hierarchy. 

That emphasis on culture naturally extends to relationships. Students spoke about the importance of camaraderie, open communication and trust among coworkers and leadership. In an industry known for its fast pace and demanding schedules, having a strong team environment is not just a benefit, it is essential. 

Work-life balance also emerged as a key priority. While these students understand the commitment required in construction, they are looking for flexibility and employers who respect their time. They recognize that balance leads to better performance and long-term career satisfaction. 

Opportunities for growth and advancement are equally important. Students want to join organizations that invest in their development, offer mentorship and provide clear pathways for career progression. They are eager to learn, take on responsibilityand build their careers, but they expect support and guidance along the way. 

Many also expressed a desire to stay engaged and challenged in their roles. They are drawn to dynamic environments where they can contribute across multiple aspects of a project, gaining hands-on experience and diversifying their skill sets. 

Representation and inclusion were also part of the conversation, particularly among women entering construction. Feeling supported, represented and included in the workplace is an important factor as they evaluate potential employers and long-term career paths.  Students are looking for companies that care about their people, their projects and their impact. Whether through safety, innovation or community involvement, they want to be part of organizations that stand for something meaningful. 

Perhaps most encouraging for the industry is the growing enthusiasm for roofing itself. Many students entered the competition with limited exposure to roofing, but through hands-on experience, mentorship and engagement at IRE, they developed a more genuine interest in pursuing careers in the field. 

The Roofing Alliance Student Competition continues to play a vital role in building a strong and motivated workforce for the future. 

To hear directly from these students, watch the interviews: 

• Bradley University: www.youtube.com/live/xfZ_pOO1UYk 
• University of Florida: www.youtube.com/live/SIEy9ofUUuo 
• Auburn University: www.youtube.com/live/E2nYV7TRhAY 
• Colorado State University: www.youtube.com/live/aSD9TeF-b94 
• Clemson University: www.youtube.com/live/RV1wsnO5qyk 

To learn more about the Roofing Alliance and its workforce development initiatives, visit roofingalliance.net.