Stand out by offering roof coatings

By Emma Peterson. 

Roof coatings offer a number of performance benefits and can potentially offset rising project costs. 

2025 has been a turbulent time of uncertainty for many professionals in the roofing industry. We saw U.S. tariffs placed on materials like steel and aluminum, climbing as high as 50%, causing a cascade of supply chain issues that led to contractors reporting price hikes of 10-20%. Because of this, roofing and reroofing projects have become more expensive, making it more important now than ever for contractors to help their clients find affordable solutions without sacrificing performance.  

Because of this, coatings systems have risen in popularity as an affordable alternative. Not only do they deliver long-term durability and efficiency but also offset roofing project costs.  Coatings are available at an affordable rate as they offer an alternative to traditional tear off and reroof projects – restoration. As the experts from Topps Products explained, “By applying a protective coating to an existing roof, contractors can extend the service life of metal roofing systems, often delaying the need for a full tear-off or costly replacement. This means less demand for new steel or aluminum, which are currently subject to the steepest price increases.” 

Furthermore, if you apply a reflective coating, such as Topps Products’ Topp Seal coating, you will also be lowering the maintenance needs and extending the overall lifespan of the roof. This is because reflective coatings reduce thermal expansion and contraction – one of the main causes of premature roof failure!  

In addition to the performance and cost benefits for your clients, offering coatings can be very beneficial for your company. Here’s a few reasons coatings are a smart business strategy:  

1. Win more: All those benefits for clients that we mentioned? Those make it easier for you to win more bids! 
2. Lower risk: The durability and long-term performance of coatings means that many contractors deal with fewer warranty claims and liabilities when installing them. 
3. Repeat customers: When it comes time for a coating to be replaced (often meaning recoating it), you will already have an established relationship with the client, making you their first call for more work.  
4. Differentiation: Coatings help set you apart from the crowd. Not only can you showcase your cost-consciousness by offering them, but you can also position your company as environmentally forward-thinking as coatings improve energy efficiency by reducing heat absorption and create less waste than traditional reroofing. 
5. Efficiency: Typically, coatings take less time for your team to install (in comparison to a tear-off and reroof), meaning they can take on more projects per roofing season. 

Overall, if you are looking for a way to help your business thrive in a turbulent market, coatings are a great solution.  

Visit www.toppsproducts.com to learn more about professional roof coating solutions.