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Business Boosters
The jobs you don’t take can be just as profitable as the ones you do
By John Kenney, Cotney Consulting Group. Some projects make your company stronger. Others simply make it busier. One of the hardest lessons a roofing contractor learns isn't how to estimate a complicated project or manage a difficult customer. It's understanding that not every project your company can win is a ...
AI will not fix a broken process
By Cotney Consulting Group. Fix the process. Standardize the work. Define ownership. Then use AI. Artificial intelligence can help contractors work faster, organize information and reduce administrative effort. What it cannot do is repair a business process that was never clearly defined in the first place. A contractor with ...
Turn market data into smarter decisions
By The Coffee Shops™. The RCMA Quarterly Gallon Report breaks down coating demand and the roof coatings marketplace. Reliable market intelligence can help roofing coatings manufacturers navigate changing demand and identify new opportunities. The Roof Coatings Manufacturers Association’s (RCMA) Quarterly Gallon Report gives participating members exclusive access to industry data ...
When the economic signals don’t agree
By John Kenney, Cotney Consulting Group. How roofing contractors should plan for slower growth, uneven demand and continued volatility. If you are having trouble deciding what the economy is telling you right now, you are not alone. The signals do not agree. Total nonfarm payroll employment declined by 23,000 jobs in ...
Why the most successful roofing contractors plan further ahead
By John Kenney, Cotney Consulting Group. The strongest roofing contractors are the ones who see the problems coming and prepare accordingly. After more than 45 years in the roofing industry, I have learned that many project failures do not begin on site. They begin weeks earlier, when a decision ...
New bilingual leadership program aims to strengthen roofing teams
By Jesse Sanchez. This six-course initiative helps contractors develop Hispanic field leaders and improve communication, safety and retention. The National Roofing Contractors Association (NRCA) and The GLO Group have launched the Executive Leadership Bilingual Pilot Program, a six-course initiative focused on strengthening communication between roofing executives and Hispanic field teams. ...
The estimate doesn't end when the bid is submitted
By John Kenney, Cotney Consulting Group. The estimate is not finished until the final project review is complete and the lessons learned have been carried forward to the next opportunity. One of the biggest misconceptions in our industry is that estimating ends when the proposal is delivered or the ...
When everything is urgent
By Cotney Consulting Group. Managing stress during high-traffic roofing seasons. Every roofing company has a season when everything feels urgent. Phones ring nonstop. Backlogs grow. Crews are stretched thin. Weather windows close fast. Customers want answers yesterday. Busy seasons are good for business, but they’re also when safety risk quietly increases. ...
Why roofing jobs fall apart after the sale
By Cotney Consulting Group. When execution is controlled, roofing jobs don’t fall apart after the sale, they perform the way they were intended to from the start. Most roofing jobs don’t fall apart because of bad work. They fall apart because of what happens or doesn’t happen after the sale is made. ...
Why most roofing companies struggle with execution — Not strategy
By Cotney Consulting Group. Most roofing companies don’t fail because they lack ideas. They fail because they struggle to execute the ones they already have. Nearly every contractor Cotney Consulting Group works with can explain what they want their company to look like. They want better crews, tighter jobs, more substantial ...
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