Integration to Innovation: The Future of Roof Coatings

In this CoatingsTalk™, Megan Ellsworth sits down with Ryan Knippel, a business development manager from SOPREMA, to explore how modern roof coatings are reshaping the roofing industry, from extending roof life and boosting energy efficiency to reducing costs and waste for building owners. Ryan will break down when coating restorations make sense versus full re-roofs, what warranties and system compatibility look like and how technical reps guide those decisions in the field. Plus, he’ll dive into the shifting workforce, training challenges and the next wave of coating innovations. Join us as we uncover how coatings are reshaping the roofing landscape — and what’s next for contractors, building owners and the industry at large.

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