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CCSI - Market Differentiating

CCSI Joe Sorrentino September 2025

Embrace and don't look back!

CCS Influencer Joe Sorrentino says roofing companiess can differentiate by emphasizing value propositions and operational efficiency to gain a competitive edge. “To succeed in today’s construction industry, companies must actively differentiate themselves through niche specialization, outstanding service and smart technology adoption. By implementing these strategies, your business can attract more clients, ...


Image of a hand moving a pink house miniature. In the background are similar houses in black. John Kenney

How contractors can stay competitive amid mergers and acquisitions

CCS Influencer John Kenney says if you consistently show up with knowledge, integrity and quality, you’ll continue to grow no matter who’s merging with whom. The roofing industry has seen a steady wave of mergers and acquisitions in recent years. From private equity firms buying regional contractors to manufacturers consolidating brands, ...


Image of a hand moving a pink house miniature. In the background are similar houses in black. Shawn’s headshot is overlayed i

Out-care the competition

CCS Influencer Shawn Morgan says that being the contractor that’s trusted, specialized and responsive is what keeps you competitive. When the market is full of private equity group buy-outs, mergers and acquisitions, it can feel like the bigger roofing companies have all the advantages. But honestly, that’s also where a privately ...


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UP TO THE MINUTE

Exclusive events give credentialed contractors the tools, training and strategies ...
By Emma Peterson. Learn how this court surface helps players ...
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Progressive Materials - Sidebar - Free Samples! #2
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