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CCS Influencers
The do’s and don'ts of AI
CCS Influencer Joe Sorrentino says that technology is reshaping how roofing businesses operate, from roof measurements and inspections to estimating costs and customer service. Trust BUT verify! Artificial Intelligence (AI) should be based on authentic intelligence. Do not over commit and under achieve! And do not think that AI going away! Many ...
Training sales teams to identify and communicate building envelope restoration opportunities
CCS Influencer John Kenney says that contractors can strengthen their value proposition and grow their business by training sales teams to identify and communicate building envelope restoration opportunities. As a roofing industry expert, I’ve seen how successful contractors build strong, solution-driven relationships with building owners by training their sales teams to ...
Learn to see every roof as a restoration opportunity
CCS Influencer Greg Hlavaty says that you should start by assuming that all roofs are restoration opportunities and then work backwards, looking for reasons not to restore. I am going to start off by saying that in my 50 years of experience I have found that over 60% of reroofs have ...
The value of training your team to identify roof issues
CCS Influencer Will Lorenz says having an educated sales force that can highlight what's happening on a roof helps customers adequately make decisions about what's in the best interest of their roof. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read ...
Equipping your sales team to spot restoration opportunities
CCS Influencer Shawn Morgan says that a well-trained sales team isn’t just selling a service... they’re helping building owners protect their investments. Training a sales team to spot restoration opportunities for the building envelope, including roofing, and communicate them effectively to building owners comes down to a mix of knowledge, hands-on ...
The key to training your sales team for success
CCS Influencer Greg Serevetas says that a a knowledgeable sales team is a profitable one. First, understand that the opportunities are there, but if your sales team does not know what to look for, or worse how to communicate it to the building owner then we’re all just leaving work on ...
Forming strong customer bonds with AI
CCS Influencer Will Lorenz says that depth of relationship between people is quicker and efficient because of AI. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read the interview below, listen to the podcast or watch the recording. Alex Tolle: Hello, ...
Keeping people at the core of business
CCS Influencer Greg Serevetas says that AI should make us better, not replace us. AI in construction and roofing can be a game-changer, but only if it’s used the right way. The key is enhancement, not replacement! AI should support skilled professionals, not take their place. For example, we are looking into ...
If you're using AI in your business, it's important to do it the right way...
CCS Influencer Shawn Morgan says AI should assist, not replace, human expertise. Be upfront about AI. Let your customers and employees know where and how AI is being used. If AI is helping with things like material selection or project estimates, make sure those decisions can be easily explained in plain ...
Cash flow strategies for seasonal markets
CCS Influencer Greg Serevetas says it's important to find a way to keep cash flowing, even when the work slows down. Managing cash flow is one of the most important and challenging parts of running any business, especially a roofing business. Here in the Northeast, where the seasons are not always ...
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