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CCS Influencers

Image of two people applying a coating to a warehouse, John Kenney’s headshot in the bottom right

How diversifying with coatings opens new avenues for contractors

CCS Influencer John Kenney explains how coatings give contractors an edge in the industry. Expanding into coatings is one of the most innovative ways for roofing and building envelope contractors to grow without overhauling their business model. Your skills, tools and crew knowledge fit naturally into this space. The key is ...


Two people using rollers to coat a concrete warehouse floor, Joe Sorrentino’s headshot in the bottom right

Diversification and innovation are powerful words

CCS Influencer Joe Sorrentino shares his thoughts on what construction coating applications contractors should add to differentiate and expand their business. As the saying goes, “If you do not innovate, you evaporate!” Diversification and innovation are powerful words. What do they mean for you and your firm? The trends in ...


CCSI Joe Sorrentino September 2025

Embrace and don't look back!

CCS Influencer Joe Sorrentino says roofing companiess can differentiate by emphasizing value propositions and operational efficiency to gain a competitive edge. “To succeed in today’s construction industry, companies must actively differentiate themselves through niche specialization, outstanding service and smart technology adoption. By implementing these strategies, your business can attract more clients, ...


Image of a hand moving a pink house miniature. In the background are similar houses in black. John Kenney

How contractors can stay competitive amid mergers and acquisitions

CCS Influencer John Kenney says if you consistently show up with knowledge, integrity and quality, you’ll continue to grow no matter who’s merging with whom. The roofing industry has seen a steady wave of mergers and acquisitions in recent years. From private equity firms buying regional contractors to manufacturers consolidating brands, ...


Image of a hand moving a pink house miniature. In the background are similar houses in black. Shawn’s headshot is overlayed i

Out-care the competition

CCS Influencer Shawn Morgan says that being the contractor that’s trusted, specialized and responsive is what keeps you competitive. When the market is full of private equity group buy-outs, mergers and acquisitions, it can feel like the bigger roofing companies have all the advantages. But honestly, that’s also where a privately ...


A group of hands put together towards the center, overlay of Will Lorenz’s headshot in bottom right

Keeping everyone on the same page

CCS Influencer Will Lorenz says weekly meetings, are very important in combination with active communication. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Dani Sheehan: Hi, I'm Dani Sheehan ...


Hands together in union with John Keneny’s headshot in the bottom right corner

Collaborating with project stakeholders and partners

CCS Influencer John Kenney says shared success requires shared responsibility. The complexity of projects has grown exponentially in today's world with more moving parts, tighter schedules, new products, technology and reporting demands; the success of a project no longer rests on one team alone. It demands smooth collaboration between all stakeholders, ...


Hands together in a teamwork huddle, Joe Sorrentino’s headshot in the bottom right

Teamwork makes the dream work

CCS Influencer Joe Sorrentino says that clear and concise communication is the key to efficient and effective project delivery to the building owner. Teamwork makes the dream work! Clear and concise communication/information is the key to efficient and effective project delivery to the building owner. Just as the delivery team ...


CCSI Joe Sorrentino July 2025

Stay ahead of the curve, one step at a time

CCS Influencer Joe Sorrentino says leveraging tech advancements can give your roofing company the upper hand. New roofing technology is changing the roofing industry, creating new possibilities for roofing contractors willing to embrace new tools. The U.S. roofing industry was worth almost $27.5 billion in 2023, yet 80% of contractors fail ...


Image of a workspace with an open book, phone and person typing on a computer

Stay ahead of the curve

CCS Influencer Shawn Morgan says that association, manufacturers, events and suppliers are all great resources for contractors trying to keep up with industry developments. Every month, we reach out to industry leaders and experts (our CCS Influencers) to get their insights on ways that contractors in the coatings world can level ...


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