CCSI - Defining Systems, Not Just Products

Owners don't buy gallons of coating, they buy roof performance

October 23, 2026 at 3:30 p.m.

CCS Influencer John Kenney recommends focusng proposals on systems and results rather than indivdual products. One of the easiest mistakes in fluid-applied roofing is allowing the conversation to become too focused on the coating itself. The coating matters, but the material in the pail is only one part of what ...