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Expert Conversations
A growing market: Sports surfaces
By Emma Peterson. As sports like tennis and pickleball rise in popularity, the sport surfaces industry is creating innovative new products to support players. The recent rise in popularity of tennis and pickleball can be traced back to 2020 and the COVID-19 pandemic. As we all aimed to stay quarantined ...
How shingles are evolving to withstand extreme weather
By Jesse Sanchez. Hail, wind and flying debris are rewriting the rules of roofing and here’s why it matters now more than ever. As climate patterns shift and violent storms batter rooftops year-round, the roofing industry is being forced to rethink resilience. One of the voices leading that conversation is ...
Trends change: From wood frames to insulated concrete forms
By Emma Peterson. Learn about the latest trends of the building envelope industry with Dave Marrs, the co-host of HGTV’s Fixer to Fabulous. In a special episode of Roofing Road Trips®, Dave Marrs, the co-host of HGTV’s popular Fixer to Fabulous series, stopped by The Coffee Shops™ to chat about ...
The secret to selling internationally
By Emma Peterson. Learn about some of the unique challenges Giovanny Pazimino faces as an international Sherwin-Williams regional manager. One of the cool things about roofing is that you can tell a lot about the environment and region it is located in based on its design. For example, some ...
Why roof restoration is becoming the smart choice for commercial building owners
By Jesse Sanchez. More contractors are choosing spray foam and coatings over tear-offs, saving their clients serious money. With rising material costs, tighter environmental regulations and shrinking landfill space, commercial roof restoration has evolved from an alternative to an industry imperative. During a live recording of CoatingsCast at the 2025 ...
Leadership lessons from Rocky Bleier
By Dani Sheehan. Learn what it means to lead with grit, responsibility and vision – from the NFL to the jobsite. In a recent episode of the Contractor Outlook Newscast, Heidi J. Ellsworth sat down with Rocky Bleier, former American professional football player, decorated Vietnam veteran and successful construction company ...
Don’t wait to diversify your offerings
By Emma Peterson. Why the market is primed for you to expand your portfolio to include coatings. In a new Coffee Conversations sponsored by ICP Group, Megan Ellsworth got the chance to sit down with an expert panel to talk about diversifying your offerings to include coatings. This panel included ...
Setting yourself up for coatings success
By Emma Peterson. Expert tips on properly preparing a roof for a coating project. In the roofing industry as a whole, proper preparation is often as important as the products you choose to install. In a Read Listen Watch (RLW)® sponsored by MuleHide, Megan Ellsworth sat down with Luis Ramos ...
Putting the work in to create quality coatings
By Emma Peterson. From research and development to field installation, learn how Everest is leading the coatings industry. If you think back to 10 years ago, coatings were far less established in the roofing world than they are today. In fact, there were a significant number of industry professionals that ...
The rise of restoration
By Emma Peterson. Learn why roof restoration is so popular and how maintenance makes it possible. Like many industry sectors, low slope coatings professionals have experienced significant growth and innovative breakthroughs over the last few years. To learn more about these changes, Karen Edwards spoke to Doug Schultz ...
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