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Expert Conversations
An underrated career path: Roofing
By Emma Peterson. Learn about why the roofing industry might be a good fit for you. Across the trades, there is constant chatter of labor shortages and talent recruitment struggles. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with James McDonald and Maureen Greeves of Weatherproofing Technologies Inc ...
Unlocking the secrets of metal roof coatings
By Jesse Sanchez. Discover how advanced paint technologies are shaping the future of roofing. In a revealing episode of CoatingsCast™, host Megan Ellsworth was joined by AkzoNobel’s Amanda Paterline, commercial marketing manager, and Brad Shreve, a technical support specialist with deep expertise in polymer engineering, to discuss the science and strategy behind ...
Catching up with one of the industry’s oldest coatings associations
By Emma Peterson. As the market demand for coatings continues to rise, take a moment to hear insights from RCMA members who have been there since the beginning! In the last decade, the interest in roof coatings has accelerated rapidly across the building industries. Chris Huettig, the current president of ...
Jump into another year of coatings
By Emma Peterson. Whether you are just entering the coatings industry or looking to expand existing knowledge, this upcoming CoatingsTalk is a great educational opportunity. Make sure to tune in on February 5, 2025, at 11:00 a.m. PT (2:00 p.m. ET) for a new CoatingsTalk titled “Recipe for Success for ...
Addressing the challenges of talent acquisition
By Dani Sheehan. From rethinking recruitment to leveraging the right partnerships, Chris’s approach will help you take a step toward winning the war for talent in the roofing industry. Labor shortages are a pressing challenge across industries, and roofing is no exception. In a recent episode of our Contractor Outlook Newscast, workforce ...
Tackling roof challenges with specialty coatings
By Jesse Sanchez. Innovative solutions redefine roof restoration and waterproofing efficiency. In this episode of CoatingsCast, hosted by Karen Edwards, Rick Murphy from Everest Systems discusses the company’s cutting-edge specialty products designed to address complex roofing challenges. Rick, a seasoned contractor turned technical support and specifications director, offers insight into how Everest ...
Prioritize impactful metrics to drive success
By Dani Sheehan. Learn how effective KPIs, real-time tracking and technology-driven insights create a framework for sustained growth and operational efficiency. Metrics and key performance indicators (KPIs) are crucial for ensuring sustained growth and profitability, but how can you establish effective KPIs for your company and leverage technology to track and utilize ...
Unlocking longevity with proactive care
By Jesse Sanchez. Industry experts share how inspections and restoration can extend roof life while cutting costs. In this episode of MetalTalk™, hosted by Karen Edwards, industry experts Tim Overstreet of Gaco and Tom Portaro of NTEC Systems shared their insights on metal roof maintenance and restoration. The discussion revealed actionable strategies ...
New year, same economy
By Emma Peterson. Looking into the new year, learn what economic trends in the industry are predicted to last and what might be changing. As we move into the new year, there are a lot of fears and uncertainties about where 2025 might lead us. One of the most pressing ...
Synergy and success
By Emma Peterson. From name recognition to training opportunities, learn how Kool Seal and Sherwin-Williams are working together to provide the best for customers and clients. Founded in 1906 as KST Coatings, Kool Seal is one of the leaders in the coatings industry. They were the first to come out ...
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