LEARNING OPPORTUNITIES
CoatingsCoffeeShop is providing a new way to learn that is just for you! Our contractors have shared that they want to learn when and how they want to; whether that is Reading articles and eBooks late at night, Listening to podcasts during the morning drive, Watching videos over morning coffee at the desk or any of the three during the midnight hours.
For more information on how to subscribe or listen to our podcasts on your mobile devices or in your car - Try this link!
Where AI Fits Into Your Tech Stack
In this CoatingsTalk™, Megan Ellsworth sits down with a representative from Dataforma to talk about how artificial intelligence is reshaping the way contractors manage their businesses. They explore where AI fits within a contractor's technology stack and how it can support, rather than replace, the systems and people that keep ...
The Construction Coatings Outlook
In this CoatingsTalk™, Heidi J. Ellsworth visits with John Kenney of Cotney Consulting Group to examine the economic forces shaping the construction coatings industry. From roofing and waterproofing to protective, industrial and specialty coatings, they explore current demand, construction spending, restoration activity, material costs and project backlogs. John also shares ...
Retaining Humanity in an AI Transition
In this CoatingsTalk™, Megan Ellsworth sits down with Michelle Miller, president of Creativate, to discuss how teams can embrace AI without losing the human connection that builds trust. As technology continues to reshape the way companies communicate, Michelle will share how contractors and industry professionals can use AI to simplify ...
Brian Cook and Mark Zeleznock - Software, Collaboration and the Alchemy of Getting It Done
In this CoatingsTalk™, Brian Cook and Mark Zeleznock with Dataforma sit down with Karen Edwards for a one-of-a-kind webinar dissecting how Dataforma’s radical approach to contractor feedback redefined the customer satisfaction in roofing software. In late 2025, Dataforma invited its users to a summit and used the time to hear ...
Integration to Innovation: The Future of Roof Coatings
In this CoatingsTalk™, Megan Ellsworth sits down with Ryan Knippel, a business development manager from SOPREMA, to explore how modern roof coatings are reshaping the roofing industry, from extending roof life and boosting energy efficiency to reducing costs and waste for building owners. Ryan will break down when coating restorations ...
Cutting Time Not Corners: Efficiency in Maintenance
In this CoatingsTalk™, Megan Ellsworth is joined by Chris Huettig from KARNAK and Tracey Donels from Service First Solutions to talk about how a commercial roof maintenance department should be set up to maximize efficiency while delivering a longer roof life to customers. The panel examines how dedicated maintenance programs ...
CoatingsTalk - Inspection to Action: Turning Data Into Revenue
Join Megan Ellsworth and Zach Carpenter for an in-depth discussion on how roofing inspections and data can transform your business into a revenue-generating powerhouse. They’ll explore why inspections are often undervalued, how technology like drones and AI is reshaping efficiency and how data-backed reporting builds customer trust and transparency. Learn ...
Maximize Profits & Minimize Labor With Silicone
In this CoatingsTalk™, Megan Ellsworth is joined by Eric Thompson, National Technical Training Manager at Henry and Cody Wilson, President of Unicoat Industrial Roofing to explore how roofing contractors can reduce labor and increase profits by using silicone restoration systems. Together they discuss how the market’s shift from full replacement ...
Are Fluid-Applied Roof Systems the New Membranes?
In this episode of CoatingsTalk, host Megan Ellsworth is joined by Greg Hlavaty with Western Colloid to talk about treating fluid-applied roof systems as a membrane. In modern roofing and waterproofing applications, fluid-applied roofing systems have become increasingly popular due to their seamless application, durability and adaptability. These systems are ...
Turbo Boost your Business with Tech
In this CoatingsTalk, Megan Ellsworth is joined by Zach Carpenter of Jobba, to discuss how technology supports roofers and the convenience it adds to their day-to-day lives. In a professional landscape that has been reshaped by technological progress, labor isn't going anywhere, but it is changing. Contractors are already leveraging ...
Green Roofs, Real Results
In this CoatingsTalk, Heidi J. Ellsworth sits down with Angie Durhman, technical sales support representative and John Parker, architectural sales representative from SOPREMA to dive into the lush, growing world of green roofs and what SOPREMA is doing to lead the industry. From reducing urban heat to extending membrane life, ...
Live from Polyschool: Empowering Through Education
Join us live from Winter Haven, Florida for a special CoatingsTalk (RLW) hosted at the Polyglass Polyschool hands-on training facility! In this dynamic session, we're diving into the power of education, training and workforce development in roofing—straight from the source. Hear from industry leaders, technical experts and contractors as they ...
The Coatings Recipe for Success
Unlock new growth opportunities by mastering the coatings industry! Sponsored by MuleHide, this webinar is designed to help roofing professionals learn the key ingredients for success in navigating and thriving in the coatings business. From understanding product types and their applications to honing essential techniques and developing effective business strategies, ...
The Coatings Recipe for Success
Unlock new growth opportunities by mastering the coatings industry! Sponsored by MuleHide, this webinar is designed to help roofing professionals learn the key ingredients for success in navigating and thriving in the coatings business. From understanding product types and their applications to honing essential techniques and developing effective business strategies, ...
Seal the Deal: Mastering Maintenance and Single-Ply
In this CoatingsTalk, Megan Ellsworth sits down with Chris Huettig and John McDermott from KARNAK to explore the evolution of single-ply roofing and why maintenance is key to longevity. Learn how proper preparation, smart sealant choices and effective service strategies can prevent callbacks, save time and strengthen building owner relationships. ...
Coatings 101
On this CoatingsTalk, Heidi J. Ellsworth is joined by Gaco Senior Product Manager Ed Klonowski to explore the roof coatings industry and learn about the different coating options – from maintenance coatings to liquid-applied roofing systems. Tune in to understand the important differences between the types of liquid-applied membranes ...
State of the Coatings Industry
On this episode of CoatingsTalk, Karen Edwards is joined by Greg Hlavaty and Hal Leland of Western Colloid to talk about the current state of the coatings industry. This rapidly growing segment of the roofing industry is appealing to building owners and contractors alike as they realize the benefits for ...
Roof Coatings as Easy as 1-2-3-4
In this CoatingsTalk, Heidi J. Ellsworth is joined by Abby Feinstein of CertainTeed to discuss the growing opportunities in the roof coatings market, driven by the advantages of repair over tear off. With the ease of installation and straightforward, step-by-step approach — illustrated by systems like SMARTCOAT™ — installation is ...
Top Tips LIVE From a ROOF!
In this special, first of its kind episode of CoatingsTalk, Heidi J. Ellsworth is headed into the field! Join her, John Athanasion, and Mike Negrete from APOC as they walk an active roof restoration project and share time-saving tips and tricks from John’s 20 plus years in the industry. John ...
The Right Solution for the Right Roof
In this CoatingsTalk, Karen Edwards talks with Alan Tatum and Jon Feick from BITEC about the importance of roof inspections and determining the right solution for the right roof. With years of experience, Alan and Jon share how the industry needs to look closely at every roof to determine if ...
Liquid-applied Roofing Insights
In this CoatingsTalk, Heidi J. Ellsworth sits down with Josh Poole of Tremco to talk about liquid-applied roofing systems and the importance of correct installation methods and training. As the product manager for Tremco liquid-applied products, Josh works not only with the Tremco R&D team but closely with the ...
Maintenance, Restoration and Operations Excellence
In this CoatingsTalk, Heidi J. Ellsworth meets with Dylan Wheeler of SOPREMA, where he serves as the Strategic Account Manager at TRP Roofing Products a SOPREMA Group Company. Today’s building owners and facility managers are looking for solutions for their facilities and Dylan shares how SOPREMA and TRP are co-branding ...
Roof Longevity Through Restoration
In this CoatingsTalk, Heidi J. Ellsworth and Chris Huettig of KARNAK are together to dive deep into roof restoration. Chris and Heidi talk about how restoring and maintaining roofs can be a boon for your business, your customers and the whole planet! Chris describes the lifecycle of different roofs and ...
The Rise of Fluid-applied Roofing
In this CoatingsTalk, Heidi J. Ellsworth welcomes Chris Kuykendall from Mule-Hide to talk about the increase in popularity of fluid-applied roofing systems. Many contractors see fluid-applied roofing systems as the future of roofing and it is important for all roofing contractors to understand not only how to sell these systems ...
Quoting for Coatings - Inspections
In this CoatingsTalk, Karen Edwards is joined by a panel of industry professionals to talk about inspections. Eugene Zukowski with Jobba, John Kenney from Cotney Consulting Group and Joe Sorrentino from The Sherwin Williams Company give their insights into taking inspections from a nuisance to a valuable source of information ...
The Power of Proper Training
Join Heidi J. Ellsworth for this special first edition of CoatingsTalk! Johnny Walker from APOC joins her to do a deep dive on training and how it can make the difference in your roof coating projects. Training can save you time, money and headaches while empowering all involved from foreman ...
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