UP TO THE MINUTE
BITEC, Inc.®
Four decades of culture
By Dani Sheehan. BITEC’s people-first culture has shaped its growth, strengthened contractor relationships and positioned the company for the future. For many manufacturers, longevity is measured in product lines or market share. But in roofing, companies that remain trusted for decades are often built on a strong culture. In a ...
Texas contractors are invited to explore what’s working in roof coatings
By Heidi J. Ellsworth. For Texas contractors looking to expand services, strengthen margins and better serve property owners, this is a timely opportunity to gain insights and make valuable industry connections. As Texas contractors look for new ways to increase profitability, extend roof life and meet growing demand from property owners, ...
To the people who make it possible
By Dani Sheehan. During their anniversary celebration, BITEC showcased the people, partnerships and pride behind the company’s first 40 years. When BITEC® opened its doors four decades ago, it started with a simple mission: build quality roofing products with good people by your side. Forty years later, that same people-first ...
FRSA Expo returns with top-tier education and industry backing
By Jenny Yu. Contractors will gain practical insights from leading experts while connecting with top manufacturers and suppliers. The Florida Roofing and Sheet Metal Contractors Association (FRSA) is hosting its 104th Convention & Expo from June 10-12, 2026, at the Gaylord Palms Resort & Convention Center in in Kissimmee, ...
40 years shaped by contractor feedback
By Jesse Sanchez. How contractor input drove one manufacturer’s expansion into a complete roofing systems provider. At the International Roofing Expo (IRE) in Las Vegas, BITEC® marked its 40th anniversary with a clear message: its growth from a modified bitumen producer to a full systems manufacturer has been driven by ...
Match the right roof to the right building
By Dani Sheehan. With StrongHold™, contractors can meet building owner needs with a family of solutions built for the realities of modern commercial roofing. Single-ply roofing may dominate the low-slope commercial market, but there is no universal answer when it comes to membrane selection. Building use, traffic, climate, rooftop equipment ...
Upgrade Your Roof. Upgrade Your Confidence.
StrongHold™ Single Ply Roofing Systems are built to perform when it matters most, delivering tough, long-lasting protection for low-slope projects. Engineered with durable membranes and advanced adhesives, StrongHold stands up to extreme heat, UV exposure, fire, and harsh chemicals so you don’t have to worry about costly failures. Install faster and ...
Momentum builds as Roof Coatings Manufacturer Association (RCMA) advances innovation and leadership
By Heidi J. Ellsworth. Join RCMA this October in Atlanta for the 2026 Fall Meeting. At The Coffee Shops™, we are committed to sharing timely industry information while supporting the associations that move roofing forward. Organizations like the Roof Coatings Manufacturers Association (RCMA) play a vital role in advancing education, advocacy and ...
BITEC at 40: Celebrating a legacy of innovation, culture and contractor commitment
By Heidi J. Ellsworth. Honoring 40 years of innovation, culture and contractor commitment. There are moments in this industry that feel personal. Milestones that are not just about years in business, but about relationships, resilience and the kind of leadership that shapes roofing for generations. Celebrating 40 years of BITEC® ...
Advanced bitumen membranes for commercial roofing
By Jesse Sanchez. Discover how this manufacturer’s membrane portfolio delivers flexibility, durability and installation options for commercial and industrial roofing systems. In commercial and industrial roofing, system performance depends on more than surface protection, it requires engineered layers designed to handle movement, temperature swings and long-term exposure. At the center ...
UP TO THE MINUTE
