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BITEC, Inc.®
Contractor feedback drives product innovation
By Jesse Sanchez. This roofing solution reflects a broader shift toward listening, adapting and evolving with industry demands. BITEC® is making waves with its update to the Imperflex™ line by listening closely to contractors and adapting to meet their needs. In this episode of Roofing Road Trips® hosted by Karen ...
Connect, learn and grow at the Not So Mini Trade Show
By Jessica Bravo. Head to Texas for this must-attend event for roofing contractors to network and grow your business. The North Texas Roofing Contractors Association (NTRCA) invites roofing professionals to connect, learn and grow at the 2025 Not So Mini Trade Show on August 7 at the Hilton ...
Technical training is taking center stage
By Jesse Sanchez. Learn how hands-on experience is shaping the future of roof coatings across the country. As roofing manufacturers race to meet growing demand for high-performance coatings, BITEC is doubling down on hands-on technical training to ensure the success of their products in the field. In this episode of Roofing Road ...
Leading with relationships in a changing roofing industry
By Jesse Sanchez. A focus on relationship-driven sales is reshaping how this manufacturer stays competitive. In the world of commercial roofing, product innovation often grabs the spotlight. But in this Roofing Road Trips®, Shane Millwood, vice president of sales at BITEC, makes a compelling case for putting relationships, not just products, at ...
Shane Millwood – Strong Bonds Fuel Success - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Shane Millwood of BITEC. You can read the interview below or listen to the podcast. Intro: Welcome to Roofing Road Trips, the podcast that takes you on a thrilling journey across the world of roofing. From fascinating interviews with ...
Self-adhered roofing solutions continue to rise in popularity
By Jesse Sanchez. Safe, efficient and easy to install — self-adhered systems are catching contractor attention. BITEC President Joel Shealey didn’t hesitate when asked about the growing interest in self-adhered roofing systems during an episode of Roofing Road Trips®, sharing, “The self-adhered products obviously have been around for, geez, probably at least ...
Expanding Coverage to Meet Demand - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Joel Shealey of BITEC. You can read the interview below or listen to the podcast. Intro: Welcome to Roofing Road Trips, the podcast that takes you on a thrilling journey across the world of roofing. From fascinating interviews with ...
New two-square base sheet expands roofing options
By Jesse Sanchez. New Imperflex SA2 base sheet boosts efficiency, reduces seams and meets contractor demands. Roofing contractors seeking enhanced efficiency and flexibility have a new option with BITEC’s latest product launch. The company has expanded its Imperflex® self-adhered roofing system with the introduction of the Imperflex SA2, a two-square self-adhered base ...
Elevating roof longevity and performance
By Jesse Sanchez. Discover how these coatings are revolutionizing roof protection with a versatile, high-performance product line designed to extend the life of existing roofing systems. The roofing industry is evolving and BITEC is at the forefront of this transformation with the launch of its StormBreaker brand. In this episode of Roofing ...
IRE day 2: Students, award winners, concerts and more
From the Student Competition and NRCA Awards to tailgates and concerts, day two of IRE 2025 did not disappoint! Editor’s note: The following is the transcript of a conversation The Coffee Shops crew had after day two of the International Roofing Expo (IRE). Karen Edwards: Day two of the International Roofing Expo ...
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