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Dani Sheehan, Content Strategist
Take your workforce challenges to D.C.
By Dani Sheehan. It’s easy to feel like workforce issues are out of your control. Roofing Day in D.C. offers a way to change that. Every contractor in the industry knows the reality: finding and keeping skilled labor is one of the biggest barriers to growth. You can invest in ...
A 35-year career built on growth and adaptability
By Dani Sheehan. Jamie Atkins reflects on building a career in the trades and his time with Sherwin-Williams Roofing Solutions. After 35 years with Sherwin-Williams® and the last six supporting UNIFLEX® and Kool Seal® as assistant product manager, Jamie Atkins is preparing for retirement and reflecting on a career that ...
Deliver long-term performance on metal roof restorations
By Dani Sheehan. Learn how to provide a lasting solution on a leaky metal roof. Metal roofs are known for durability, but over time can begin to show signs of wear, from oxidation and corrosion to failed seams and compromised fasteners. Restoring these roofs requires a full system approach designed ...
High-solids performance without the solvent-based tradeoffs
By Dani Sheehan. Learn about APF Polymer Surfaces’ new high-performance coating designed to meet today’s VOC and durability demands. As performance expectations rise and VOC regulations tighten, coating manufacturers are being pushed to deliver more without compromising quality. APF Polymer Surfaces now offers the performance of traditional solvent-based urethanes in ...
A better name for an even better product
By Dani Sheehan. With its unmatched traction and grip during installation, TUFF-GRIP™ reinforces APOC’s commitment to safety and high-performance underlayment technology. Contractors have relied on APOC’s synthetic underlayment for years under the well-known Gator-Skin™ name. Today, that same trusted performance has a new name: APOC TUFF-GRIP™ 30. While the name ...
Tariff ruling update: What you should know
By Dani Sheehan. Tariffs remain part of the operating environment, even as the legal justification behind them evolves. What does this mean for your business? In a recent 6-3 decision, the Supreme Court of the United States ruled that the president exceeded his authority by imposing sweeping global tariffs under ...
Why contractors are taking a fresh look at spray foam
By Dani Sheehan. As more contractors look for ways to differentiate themselves, spray foam roofing offers an opportunity to do more with less. Tight schedules, complex details and growing competition are pushing contractors to look for systems that simplify installation without sacrificing performance. During a recent conversation at Western Roofing ...
Improving the restoration experience
By Dani Sheehan. See how FAR®’s development process, naming strategy and new facility are shaping the future of restoration systems. In a recent episode of CoatingsCast™, Sonny Arwood, CEO of Fluid Applied Roofing™ (FAR®), walks Megan Ellsworth through the company’s journey and explains how FAR is redefining roof coatings. “The ...
Smarter packaging, same proven performance
By Dani Sheehan. Get the same trusted silicone formula, just packaged to help reduce waste, improve crew productivity and simplify everyday roof repair work. Crews don’t want to wrestle with oversized buckets for small repairs, waste material at the end of the day or slow down production with unnecessary cleanup. ...
Driving the evolution of roof restoration
By Dani Sheehan. Roof restoration has evolved into a strategic solution shaped by performance, cost and owner expectations. Roof restoration has reached a turning point. What was once viewed as a temporary fix or value-engineered alternative is now a strategically determined solution that is reshaping how contractors, specifiers and building ...
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