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Dani Sheehan, Content Strategist
What’s new in irrigation? Find out in New Orleans!
By Dani Sheehan. Start planning your trip and see why you should be at the Irrigation Show this December. If you work in landscaping, turf management or any corner of the outdoor-services world, you already know this: water touches everything. It affects plant health, soil performance, hardscape longevity and even ...
Turning 2025’s economic lessons into 2026 strategies
By Dani Sheehan. Backed by data-driven insights, the coming year offers a real opportunity for growth in the pool and spa industry. The 2025 International Pool, Spa, Patio and Decking Expo (PSP/Deck Expo), sponsored by the Pool & Hot Tub Alliance (PHTA), brought together professionals from a record-breaking 40 countries. ...
Beat the heat with silicone roof coatings
By Dani Sheehan. Kool Seal Tundra keeps roofs cooler, longer, with lasting durability that stands up to sun, rain and time. When the summer sun turns rooftops into frying pans, building owners need a coating that can stand up to heat, and help keep it out of their building. Tundra™ ...
Take the first step toward solar savings
By Dani Sheehan. Know what you’re paying for, think about long-term savings and get connected with trusted contractors when you use these solar cost calculators. Thinking about going solar? Whether you’re drawn to the sleek look of a solar roof or the proven performance of traditional solar panels, investing in ...
A high-performance coating for high-performing contractors
By Dani Sheehan. UNIFLEX® is making it easier than ever to offer the highest-performing products while providing the training and certification to back you up. The coatings industry has seen rapid growth in recent years, and silicone has been the favorite. Its ease of application, single-coat systems and reliable performance ...
Women of Water inspires confidence and community
By Dani Sheehan. Women from across the pool, spa and hot tub industry came together in Las Vegas to launch a new initiative empowering women to lead confidently, connect deeply and thrive together. The inaugural Women of Water (WOW) event made a powerful splash at this year’s International Pool, Spa, ...
Building a culture that compels
By Dani Sheehan. Intentional leadership is the playbook for turning good employees into great ones. At the International Pool, Spa, Patio and Decking Expo (PSP/Deck Expo) this year, five-time Pro Bowl safety and three-time NFL Super Bowl Champion Darren Woodson shared how the culture of excellence that fueled his success ...
Manufacturer training that works for you
By Dani Sheehan. Explore how Progressive Materials creates a learning space for training that speaks directly to your business goals. Megan Ellsworth sat down with Jeff Romero from Progressive Materials (PM) in an episode of CoatingsCast® to talk about what it means to become a Certified Licensed Applicator (CLA). ...
Expanding the innovation envelope
By Dani Sheehan. See how Gaco delivers simplicity, speed and sustainability to roof restoration. Trade show season is in full swing, and one question always seems to surface on the exhibit floor: What’s new? Contractors are after faster installs, easier applications and products that deliver results without adding complexity. At ...
Be prepared for any roof repair
By Dani Sheehan. PSC’s patch and repair solutions are designed for quick fixes and emergency service calls so you can act fast when your customers call. The best roofing crews aren’t just skilled; they’re prepared. Having the right products on hand can turn a potential problem into a quick, professional ...
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